Decathlon is launching a new television and digital marketing campaign in line with two of its slogans – which translate to “Sport makes the world better” and “Get sport moving.” Devised by Havas Media and the BETC advertising agency, the campaign aims to “democratize” sport. Spots of 30, 40, and 60 seconds will be airing from April 29 to May 15 on several major French TV channels (France 2, France 3, France 5, M6, TF1 and TNT), along with a 90-second video posted to Decathlon’s social-media channels. All were produced by We Are From LA (WAFLA), the firm behind Pharrell Williams’ music video for “Happy.”

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