News and insights about brands in the sporting goods industry – Page 67
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ArticleNew French survey highlights the role of brands and media in women’s sports
BVA Group, a research and consulting firm specializing in behavioral science, has released the preliminary results of a survey on the role of brands and media in women’s sports in France. The study was conducted on a representative panel of French people, combined with the analysis of the activity of ...
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News briefs
Asics partners with delivery specialist Freshly for home delivery of athlete’s meals
Premiering just in time for the running event calendar, Asics is starting a new initiative in the U.S. with the home delivery company Freshly. For a limited time, consumers with a Freshly subscription can order three custom menus designed to support training and performance: a special pre-race, high carb meal; ...
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News briefsVarlion presents official racquet of the Human Pádel Open
Varlion is now producing the official racquet of the Human Pádel Open, scheduled for June 13-19 in Toulouse, France, and organized by the World Pádel Tour. Called the (R)evolución, the racquet will be a limited edition of 750 units and sold through Varlion’s website, the website of retailer Padel Nuestro ...
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News briefsMedvedev to have his own brand logo on Lacoste and Tecnifibre products
Daniil Medvedev will soon have his own brand logo on Lacoste and Tecnifibre products, his two equipment suppliers, Sportbuzzbusiness.fr has reported. The athlete’s visual identity is expected to be unveiled within a few months. The Russian tennis player is the current world No. 2 in the ATP rankings and has ...
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News briefsAltered State Machine announces first metaverse AI boxing game
Altered State Machine (ASM), the specialist in artificial intelligence on the web3, in collaboration with Muhammad Ali Enterprises and Authentic Brands Group (ABG), has announced details of “Muhammad Ali - The Next Legends.” In the world’s first metaverse boxing game, thousands of unique boxers will train and compete in NFT ...
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News briefsReebok and Zappos present new adaptive footwear collection
Reebok has launched its first collection of adaptive footwear in the U.S., “Reebok Fit to Fit.” The brand has teamed up with online shoe retailer Zappos.com to release its brand new adaptive footwear for people with disabilities. Zappos already has experience with adaptive product offerings for several years with Zappos ...
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News briefsSkechers to supply official footwear for U.S. pickleball
Skechers has become the official footwear company for USA Pickleball, the Association of Pickleball Professionals (APP) Tour and Major League Pickleball (MLP). The brand has entered into multi-year deals with each as well as with the Chicago-based marketing firm Intersport. According to its president, Michael Greenberg, Skechers introduced its first ...
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News briefsNike starts Re-Creation program in L.A.
Following Nike Grind (launched in 1992), Nike Refurbished and Nike Recycling & Donation, Nike’s latest program to promote a circular future is Nike Re-Creation, which collects old and unwanted items locally and uses them to create new, locally designed and manufactured products. Nike Re-Creation initiates a new circular business model ...
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ArticleThe winners of the second ISPO Awards judging round
Thanks to a new concept, the ISPO Awards presented the second of four annual sets of winners earlier this week. The jury selected 23 sports products from a wide range of categories in this round, most of which demonstrated convincing new solutions regarding sustainability or low weight. Many of these ...
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News briefs
Wilson partners with Italy Major Premier Padel
Wilson Sporting Goods is partnering with Italy Major Premier Padel as an official sponsor of the event. The final is scheduled to take place on May 29 at Rome’s Foro Italico sports complex. Wilson is the “Official Equipment” of the tournament.
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News briefsRoxy releases new campaign
The Boardriders, Inc. brand Roxy is back with a second chapter celebrating female boardriders’ supernatural strength and dedication. After last year’s “Cute” campaign took control of a long-running narrative associated with female surfers, this year’s chapter deepens the message by giving new meaning to another familiar colloquialism. Over the years, ...
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News briefsNotox launches surfboards made from upcycled carbon fiber and bio-resin epoxy
The French surfboard company Notox is partnering with the epoxy resin system supplier Sicomin and Airbus to create a line of “eco-surfboards,” using post-industry carbon waste from the Airbus production in Nantes. The new R-Carbon technology boards are made from end-of-roll pieces or defective carbon fabrics that ...
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News briefsNew UEFA Champions League finals ball with a message, auction for UNHCR
Adidas has unveiled the official match ball for the 2022 UEFA Champions League final, held in Paris on May 28. With the inscription “мир | PEACE,” the ball will not be available in stores as it takes one of the biggest stages in sports as an opportunity to unite the ...
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News briefsPuma launches mini-games for Roblox's avatar apparel services
Source: ROBLOX Puma has just announced the launch of a sports-based experience on Roblox, created in partnership with the Wonder Works studio. Roblox is a global online platform connecting millions of people through shared experiences. The offering called “Puma and the Land of Games” features Roblox newest ...
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News briefsShiffrin and Atomic extend contract
Source: WhatsApp Shiffrin and her new service team: Lukas Rottinger (left) and Robert Bürgler By signing a contract with Atomic until 2024, the successful U.S. ski racer Mikaela Shiffrin will continue to compete with the Austrian brand’s skis, boots, bindings and helmets for the next two ...
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News briefs
Pádel Nuestro wins Spain’s Internet Prize
Grupo Pádel Nuestro won one of Spain’s Internet Prizes (Premios de Internet) on May 17, also known in the country as Internet Day. Established in 1996 by Spain’s Association of Internet Users (Asociación de Usuaros de Internet), the award recognizes initiatives, persons or organizations that make good use of the ...
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News briefs
Asics adds mental health support funding to its athlete’s contracts
Asics EMEA has made mental health support part of all new and existing athlete contracts. In recognition of the growing pressures facing elite athletes, the brand has introduced new resources to better protect and support athletes’ mental health through professional guidance. The company will fund mental health support for all ...
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News briefsDecathlon private label to supply official ball for France’s Ligue 1, 2
Kipsta, Decathlon’s house brand of football boots and balls, will be supplying the official ball for France’s Ligue 1 and Ligue 2 for the next five seasons, from 2022 to 2027. The ball will be making its debut at the Trophée des Champions match, on July 31, in which Paris ...
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News briefsAdidas partners with Balenciaga for new joint collection
Adidas and the French label Balenciaga, part of the Kering group, have confirmed a collection of men’s and women’s apparel, accessories and footwear that merges the sports brand’s heritage looks from the late 90ies and early 2000s with the haute couture label’s distinctive aesthetics. Balenciaga is known for its disruptive ...
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News briefs
Arena partners with Carvico on swimwear made from recycled plastic bottles
Arena is introducing a new iteration of its Arena One swimsuit developed with Sydney Eco, a polyester fabric made with 100 percent recycled yarn from post-consumer plastic bottles. The Sydney Eco has been developed by Carvico, a textile manufacturer with headquarters near Bergamo, Italy, specializing in performance fabrics for the ...
