News and insights about brands in the sporting goods industry – Page 92
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News briefsPrimaLoft starts first consumer-facing campaign, making the unseen visible
PrimaLoft has launched its first consumer-facing image campaign for its insulation solutions under the headline “Seek the Unseen”. The advertising spot wants to inspire users to recognize the surprising emotional moments in life that often pass unnoticed – just like the components of a garment that have an impact on ...
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News briefs
Venum seeks artistic recognition for MMA
Venum, a producer of combat-sports apparel and gear founded in France 15 years ago, has launched a campaign, under the hashtag #Weareartists, to get mixed martial arts (MMA) recognized as a fine art, on the same footing as sculpture, painting or music. “Our favorite MMA fighters display much more than ...
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ArticleUA elevates Massimo Baratto as chief consumer officer in management reshuffle
Under Armour has promoted Massimo Baratto to the interesting new position of executive vice president and chief consumer officer, effective Nov. 1. He has been serving since May 2018 as managing director of the company’s EMEA region, based in Amsterdam. In conjunction with this announcement, UA said that he will ...
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News briefs
Adidas opposes holding the FIFA World Cup every two years
Joining a growing number of industry officials, Kasper Rørsted has criticized plans by FIFA to double the frequency of its football World Cup, holding it every other year. The CEO of Adidas, which is one of the main sponsors of the World Cup, reportedly told a Danish newspaper: “I don’t ...
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News briefs
New share buyback program will lead Adidas to return €1.6 bn to its shareholders this year
Adidas announced the successful completion of the new share buyback program launched in July and the launch of an additional program. Between July 1 and Sept. 30, the company bought back 1,851,522 shares for a total investment of €550 million. Starting on Oct. 18, Adidas plans to buy back additional ...
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News briefs
Vuori gets financing to move outside the U.S.
To help finance its international expansion, SoftBank has made an investment of $400 million in Vuori, a six-year-old activewear brand from Southern California, giving it a valuation of nearly $4 billion. The premium sports apparel brand plans to move outside the U.S. next year by launching omnichannel operations in key ...
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News briefs
Polartec adds fabric library to Browzwear for digital 3D design solution
Polartec has started a new partnership with Browzwear, a provider of 3D digital solutions for the apparel industry headquartered in Singapore, with seven offices around the world. Browzwear software users will now be able to design and create new styles with Polartec’s range of performance fabrics. An internet-based library of ...
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News briefs
Cantet leaves Private Sport Shop to run Moustache Bikes
On Jan. 1, 2022, Olivier Cantet, a 56-year-old executive with over 20 years of management experience in the outdoor and sporting goods industry who describes himself as a “leading French e-bike specialist,” will join Moustache Bikes, a ten-year-old French supplier of e-bikes, as CEO. He will leave Private Sport Shop, ...
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News briefs
VF and WaterAid partner to vaccinate Cambodians
In an effort to protect workers’ health and keep the supply chain steady, VF is supporting the distribution of Covid-19 vaccines in Cambodia. VF’s Worker and Community Development program, partnering with the nonprofit WaterAid to support the rollout of the Cambodian government’s Covid-19 response plan. More than 20,000 factory workers ...
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News briefs
Gymshark is reportedly weighing an IPO
Ben Francis, the 29-year-old British entrepreneur who co-founded Gymshark in 2012, and his private equity supporters have started discussions with investment banks and potential institutional investors about a possible public offering, according to Sky News. The talks are said to be in a preliminary stage. There is no certainty that ...
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News briefs
NURVV Run gets help to develop its smart insole
NURVV Run, the six-year-old, London-based developer of running wearables, has received an award for funding and intensive mentoring for its next phase of research on smart insoles from the creative R&D program of Business of Fashion, Textiles and Technology (BFTT). As a result, it will have access this year and ...
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News briefs
Adidas loses appeal about H&M’s two stripes
Ending a trademark dispute that began in 1997, the Dutch Supreme Court has dismissed an appeal by Adidas against a lower court’s ruling that a two-stripe logo used by Hennes & Mauritz did not infringe on its iconic Three Stripes. A key factor in H&M’s success was a market research ...
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News briefs
Nike, Asics have the fastest carbon-plated shoes, study says
Did Eliud Kipchoge get a boost from his sneakers on his sub-two-hour marathon? It appears so, and Nike and Asics might have the fastest distance-running shoes on the market. Researchers at Stephen F. Austin State University in Nacogdoches, Texas, have compared the “running economy” – best conversion of energy to ...
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News briefs
Slinger makes another acquisition
Slinger has announced its third acquisition so far this year in its bid to diversify from the sale of tennis ball launchers into a provider of a full “Watch, Play and Learn” suite of products and connected digital services for tennis players, possibly catering to other sports in the later ...
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News briefs
Reebok pays homage to street artist with new sneakers
Reebok is introducing a collection of five sneakers, each a variant on an established silhouette that plays off a work by the late street artist Keith Haring. The Classic Leather Keith Haring is black with a dog motif in reference to Haring’s subway chalk drawings. The CL Legacy AZ Keith ...
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News briefs
Burton plans to launch a new "Mystery Series" tournament
Burton Snowboards has announced the imminent launch of the Burton Mystery Series, describing it as “a bold new beginning for the legendary Burton U·S·Open and the start of a reimagined future that’s unlike anything else in snowboarding events.” Throwing away the rules, it will focus on “what matters most: creativity, ...
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News briefs
Puma launches its lightest football jersey
Puma has introduced what it describes as the lightest football jersey in the company’s history, weighing in at 72 grams. Called dryCELL, it is made of what the German company calls Ultraweave, whose two-dimensional ripstop structure combines recycled polyester, pattern construction and trimmings to produce a stretch in four directions. ...
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News briefs
Signa Sports United to launch AI-based virtual bike fitting engine
Signa Sports United (SSU), the German-based sports e-commerce platform that owns several websites for the sale of bicycles, has entered a strategic partnership with Motesque, a specialist startup for biomechanics, computer vision and AI, to launch what they claim will be the first biomechanical AI-based virtual bike fitting engine ...
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News briefs
Canada Goose gets an upgrade on its debt rating
Standard & Poor’s has upgraded its debt rating for Canada Goose to positive from stable, following its better-than-expected operating performance. The company’s results for the financial year ended March 31 indicated an adjusted debt-to-Ebitda ratio of 2.8 times, according to S&P, compared with a previous forecast of more than four ...
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News briefs
Brazilian surf brand incorporates Polygiene treatment
Oceano Surfwear has incorporated Polygiene’s Stay Fresh anti-odor treatment into a shirt collection, called Legends, developed in cooperation with a Brazilian surfing champion, Everaldo “Pato” Teixeira. The shirts, says Polygiene, “come with a guarantee that you can wear more and wash less – lightening the load on our planet and ...
