News and insights about brands in the sporting goods industry – Page 93
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News briefs
Lululemon launches a Centre for Social Impact initiative
Lululemon announced the launch of its Centre for Social Impact, a new initiative intended to support the physical, mental and social wellbeing of more than ten million people globally by 2025 through an investment of $75 million into “Equitable Wellbeing Programs.” The focus will be on communities that are most ...
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News briefs
Gym+Coffee releases sleep aid
Gym+Coffee is releasing a special “mindfulness audio” recording for guided sleep in connection with World Mental Day, with a script written by an extreme sleeping adventurer, Phoebe Smith, and narration by one of the Irish athleisure brand’s ambassadors, the singer Niall Horan. Gym+Coffee says it conducted a survey of 4,500 ...
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ArticlePon Holdings acquires Dorel Sports
The Dutch Pon Holdings group and the Canadian conglomerate Dorel Industries officially announced on Oct. 11 that Pon.Bike (brands Cervélo, Focus, Gazelle, Juliana, Kalkhoff, Santa Cruz, Union, etc.) will acquire Dorel Sports (brands Cannondale, Caloi, GT, Mongoose, Schwinn, etc.). According to the two parties, this mammoth marriage will create “a ...
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News briefs
Adidas inaugurates a circular-fashion program with ThredUp
Adidas has inaugurated a circular-fashion program, called “Choose to Give Back.” The German brand is inviting customers to earn rewards from its Creator’s Club by returning used apparel and accessories from any brand for resale or re-use. It works through a combination of Adidas’ Creator’s Club app and ThredUp’s Reseale-as-a-Service ...
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News briefs
Moncler is developing an interesting new HQ in post-pandemic style in Milan
Moncler plans to concentrate its Milanese employees, currently spread over three sites, into a new headquarters, to be refurbished and delivered by the end of 2024. To this end, the Italian luxury skiwear and outerwear brand has announced a 15-year pre-letting agreement with Convivio. The building is located in the ...
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Article
iFIT drops its planned IPO, Allbirds revises it
Allbirds has revised its proposals for an initial public offering, and iFIT Health & Fitness has postponed its plans to go public, citing “adverse market conditions.” Meanwhile, an acquisitive American maker of camp stove, Solo Brands, has filed an application for an IPO with the U.S. Securities & Exchange Commission ...
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News briefs
Asics invests in Bisu
Asics Corp. has announced that its venture capital subsidiary, Asics Venture Corp., has made an investment in Bisu, a start-up that is developing a “home health lab.” Called “Bisu Body Coach,” the lab gives personalized nutrition and lifestyle advice by testing urine and saliva at home. Synchronizing with its smartphone-based ...
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News briefs
Superdry sponsors its local football club
According to Fashion Network, Superdry is sponsoring its local football club, the Forest Green Rovers of England’s EFL League Two. Like the British apparel brand, the Rovers are based in the county of Gloucestershire, but they also happen to be, according to FIFA, the world’s first and only vegan football ...
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News briefsBoa’s new dial platform wins design award
Boa Technology has won its second Design & Innovation Award (DI.A), after the one it won in 2016 for its IP1-S platform. The winning product is its Li2 dial platform, a bayonet and cartridge system – like the L6 platform – made mostly of anodized aluminum. Introduced this autumn, ...
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News briefs
Blackroll partners with the German Tennis Federation
A Swiss-based supplier specializing in sports preparation and recovery products, Blackroll, is the newest partner of the German Tennis Federation (DTB). With immediate effect, Blackroll will equip all four DTB national bases in Hanover, Kamen, Stuttgart and Oberhaching with products from the areas of activation and regeneration. This is intended ...
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News briefs
New Canada Goose campaign for the brand’s first two boots
For its first small collection of footwear, Canada Goose has put together a marketing campaign, called “Forces of Nature,” featuring the footballer Romeo Beckham, the indigenous artist and activist Sarain Fox, and the indigenous leader and hockey player Jordin Tootoo. In a film – with the wilderness of Squamish and ...
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News briefs
New winter sports logistics center for Amer in Austria
Amer Sports has opened a new, more modern and sustainable logistic center for the winter sports products of Atomic, Salomon and Armada at Pongau, near the group’s Austrian ski production facility in Altenmarkt. The group has invested €23 million to modernize Atomic’s former distribution center and to expand it by ...
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ArticleTechnogym teams up with Dior
In its first move of the kind to support its upmarket image, Technogym has partnered with the creative team at the Christian Dior fashion house to develop an exclusive, limited-edition line of home fitness products. The stylish, black and white line includes a treadmill, a multi-function bench and a wellness ...
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News briefs
French court clears Bernard Tapie
In view of his death on Sunday Oct. 3, the Paris Court of Appeals has decided to “extinguish” all pursuits against Bernard Tapie in the case that pitted him against a French bank, Crédit Lyonnais, that helped him to finance Adidas’ takeover. The issue revolved around a sum of €403,000 ...
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News briefs
Additional appointments at Bollé Brands
Bollé Brands, the French-based parent company of Bollé, Cébé and Serengeti, has further strengthened the management of its Sport & Luxury Division by hiring other industry veterans, in addition to those that we have already reported about, including Quentin Chaplein. Corentin Daniel, who worked for 17 years as an engineer ...
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News briefsZellerfeld and Heron Preston 3D-print a fully circular sneaker
The 3D-printing company Zellerfeld and the eponymous streetwear brand Heron Preston have introduced what they call the first fully 3D-printed shoe on the retail market. The Heron01 is now available on StockX in three colorways. Made of a single material, the sneaker dispenses with seams, stitching, glues and traditional factories. ...
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News briefs
Nike refurbishes park in Belgrade with upcycled sneakers
In September Nike inaugurated a basketball court and playground in the New Belgrade district of Serbia’s capital city. The brand hired a B Corp-certified design firm in London, Accept & Proceed (A&P), to refurbish the park with material from 20,000 recycled and locally donated sneakers. The project stems from a ...
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News briefs
PrimaLoft to save up to 70% carbon emissions with updated P.U.R.E. technology
PrimaLoft has launched an updated version of its PrimaLoft P.U.R.E. (“Produced Using Reduced Emissions”) manufacturing technology. Using its proprietary P.U.R.E. technology, originally launched in 2019, it claims to further reduce carbon emissions by up to 70 percent. Three new products featuring the latest version of PrimaLoft’s PURE manufacturing technology will ...
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News briefs
Nike posts content to inspire kids on social media
Nike has posted a several seasons’ worth of videos – with seven to 12 per season – on the Nike for Kids section of its YouTube page. (The seasons are numbered up to eight, but the first one appears to be absent.) Each video is a how-to lesson on a ...
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News briefs
Nike unveils new R&D facility named after LeBron James
Nike has officially presented its new LeBron James Innovation Center. Located in the middle of the company’s campus in Beaverton, Oregon, it is named after the basketball champion by the same name. It houses a new Nike Sport Research Lab (NSRL), designed to understand the needs of athletes and the ...
