AC Milan has announced a new collaboration with French winter sports brand Rossignol, unveiling a special capsule collection for the 2025/26 winter season.
The line includes technical skiwear, outerwear and lifestyle apparel designed for performance in an après-ski style, featuring Rossignol’s heritage craftsmanship and Milan’s iconic Rossoneri colors and crest.
The partnership was introduced at Rossignol’s flagship store in Milan and online through both brands’ platforms. The capsule underscores AC Milan’s strategy to strengthen its presence beyond football, positioning the club as a global lifestyle brand.
Why it matters
For the sporting goods industry, this collaboration highlights a convergence of sport, fashion and lifestyle. Cross-category partnerships – particularly between football clubs and outdoor brands – are becoming tools for audience expansion and brand differentiation. By associating with Rossignol, AC Milan taps into the lucrative winter sports and premium apparel market, while Rossignol gains visibility with a younger, fashion-forward audience.
The bigger picture
The move mirrors a broader trend among European clubs and sportswear brands to reach new consumer segments through co-branded collections. There have been similar initiatives with Paris Saint-Germain / Dior and Real Madrid / Zegna, with performance overlapping style.
Both brands are emphasizing shared values of performance, innovation and passion for sport – a fitting prelude to the Milano Cortina 2026 Winter Olympics, where Italian design and alpine heritage will take center stage.
