Adidas and Audi join forces in the brand new Formula 1 team
Having joined the circuit in January 2025, Adidas will be sponsoring a second F1 team, Audi’s, for its debut in 2026.
SIGN-IN if you are already a subscriber of SGI Europe
Become an SGI Europe Professional subscriber
Get access to what the top decision makers are reading in the sporting goods industry:
- Access to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
- Access exclusive content before it breaks to the public, scoops and breaking news
- Essential E-mail Briefings with the latest analysis and most important industry developments of the international market
- C-Suite Interviews, guest chronicles from industry experts and leaders that are shaping the future of the industry
- Organisation-wide access across offices, people and devices
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z