Luxury ski brand Perfect Moment releases a Formula One-inspired ski collection in collaboration with BWT Alpine Formula One Team.
Adidas, Puma, Castore and Db did it in 2025. And now it’s also time for the luxury ski wear and lifestyle brand Perfect Moment to do the same. What exactly? Join the Formula One industry.
In collaboration with the BWT Alpine Formula One Team, Perfect Moment has now launched a capsule skiwear collection with F1-inspired designs from the BWT Alpine Formula One Team. The collection is said to fuse Perfect Moment’s refined ski lifestyle with the team’s cutting-edge racing performance.
This is the first time Perfect Moment joins the F1 community and the collaboration is told to be a multi-year agreement between the two brands.
The collection brings together two brands born in the French Alps (Perfect Moment was founded in Chamonix in 1984) with BWT Alpine Formula One Team’s motor racing heritage (with engines built by Renault) and Perfect Moment, founded in the mountains near Chamonix with a reputation for high-performance skiwear, delivering a unique apparel range that embodies their shared passion for speed, adventure and French savoir-faire.
The Perfect Moment x BWT Alpine Formula One Team capsule collection will include signature ski jackets, ski suits and performance-driven ski pants, which will be reimagined with BWT Alpine Formula One Team’s racing colors and dynamic design. Also included are versatile base layers and statement knitwear.
“This collaboration is an exciting milestone for Perfect Moment, blending the energy of BWT Alpine Formula One Team with our signature style and technical excellence,” Jane Gottschalk, Perfect Moment co-founder and Creative Director said. “We wanted to create something truly special for fans of both worlds – high performance apparel that looks as good as it performs on the slopes and on the track.”
