All Formula One articles
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ArticleAdidas and Audi join forces in the brand new Formula 1 team
Having joined the circuit in January 2025, Adidas will be sponsoring a second F1 team, Audi’s, for its debut in 2026.
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ArticleLewis Hamilton restructures and renames his company
The company, previously known as Project 44, will now exist as Lewis Hamilton Ventures.
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ArticleNew Era names official partner of Atlassian Williams Racing
The US headwear and sportswear brand will supply teamwear and fan apparel for the F1 team starting with the 2026 season.
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ArticleAdidas and Inuteq keep F1 drivers cool with tech filled garments
Together, Adidas and Inuteq have created a jacket and a vest that double the impact of just wearing a cooling vest.
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ArticleLouis Vuitton also enters the Formula 1 world
The luxury brand has signed a 10-year agreement to place the brand at the heart of Formula 1.
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ArticleCastore partners with its third F1 team
Formula One spotlight on: Just after Adidas entered the racewear business, Castore announced its third partnership deal, this time with a French team.
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ArticleAdidas takes up racing battle with Puma – joins F1 team
Puma gets company in the F1 business as big brother Adidas joins the racing circus and partners with the Mercedes-AMG Petronas team.
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News briefsPuma has opened 2,300 sqm store in Las Vegas
Puma has opened its second North American flagship store in Las Vegas, at the BLVD shopping center, a 25,000-square-foot retail space with three stores.
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News briefsFormula One revenues up by almost 50% for Q2
Revenues for this year’s second quarter were up by 49 percent year-on-year at Formula One Group. The subsidiary of Liberty Media pulled in $744 million, most of it derived as usual from media rights, sponsorships and promotion of the seven races run during the period. Operating income for the quarter ...
