As the Olympic Games approach Paris this summer, the French national team is gearing up with a touch of Parisian flair. Stéphane Ashpool, the founder and designer of Pigalle, a streetwear label, has been tapped to elevate the athletes’ attire.
Teaming up with French sportswear label Le Coq Sportif, Ashpool has crafted an extensive collection to be worn by athletes throughout the Olympics. From podium celebrations to media appearances, the collection prominently features the French tricolor, reimagined in a gradient print.
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The new interpretation of the French flag adorns a variety of gear, including skate shoes, warm-up tracksuits, and even the equipment used in sports like tennis and fencing. This bold design choice ensures that the French competitors stand out on their home turf during the Games.
France proudly unveiled its 2024 Olympic uniform during Paris Fashion Week, offering a sneak peek of the collection. With Ashpool’s creative touch and Le Coq Sportif’s renowned quality, the French team is set to make a stylish statement at the upcoming Olympics.
