All Paris 2024 articles
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News briefsThe Seine reopens to the public one year after Paris 2024
Swimming in the river was part of everyday Parisian life a century ago.
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News briefsParis 2024 price tag: €6bn
According to the first plan, the sum of €6 billion is three times higher than the original budget.
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ArticleOlympism365 Summit convenes in Lausanne and sets new commitments
The initiatives are expected to generate US$200 million of investment over the next four years to build a better world through sport.
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News briefsOlympic Aquatics Center in Paris re-opens after the 2024 Games
The infrastructure was designed from inception to serve well beyond the Games.
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News briefsFrance celebrates the first anniversary of Paris 2024
The French Olympic Committee has unveiled the plan for the anniversary celebrations.
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News briefsThe Olympic balloon and cauldron will return to Paris every summer until the LA2028 Games
French President Emmanuel Macron said the Olympic balloon would return to the Tuileries Gardens, where it was launched during the Paris 2024 Games.
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News briefsYet another Minister of Sports for France
Marie Barsacq takes over from Gil Avérous, who was appointed in September 2024, alongside new cabinet change.
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ArticleParis 2024 is the most followed Games ever
A record 84% of the potential global audience followed the Games, more than halw of the world´s population, suggests new research.
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News briefsParis 2024 sports equipment and other assets get a second life
Around 90% of the sports equipments and other assets used in Paris will be reused
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ArticleOlympic hype drives growth in Chinese sporting goods
The 2024 Paris Olympics boost Chinese sporting goods market, with sales surging in key categories like shuttlecocks, swimsuits and outdoor gear.
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ArticleWFSGI extends uniform support and “Road to Paris” to Paralympics 2024
While ”Road to Paris” aims to enhance the visibility of Paralympic athletes, the Uniform Support Program provides critical assistance to NPCs that need support in securing competition-compliant uniforms.
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ArticleDecathlon leverages Paris 2024 partnership for sales growth and increased brand presence
Decathlon’s partnership with the Olympics increased sales, brand awareness and community engagement – and resulted in six medals.
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ArticleTenniscore: How tennis grows by conquering the fashion world
Zendaya is starring in a tennis movie, Louis Vuitton is featuring tennis stars Roger Federer and Rafael Nadal in a campaign, Highsnobiety is releasing a limited tennis capsule with Lacoste, and brands like On are getting into the game. Tennis is making a brilliant comeback!
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ArticleIOC and WFSGI continue to support underprivileged NOCs with apparel
The Uniform Support Program was first introduced at the Rio 2016 Games to address the needs of NOCs struggling to provide their athletes with appropriate competition attire and was renewed for Paris 2024.
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News briefsPuma House in Paris is open
The Puma House in Paris opened on July 27, serving as “the epicenter for all things Puma” during the Olympics.
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News briefsThe Nike Athlete House in Paris
Nike supports its Olympic athletes with a special retreat for preparing, celebrating, resting and recovering.
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Infographics & DataFrom zero to fifty: Achieving gender parity in Olympic Movement
Discover the journey towards gender equality in the Olympic Movement with our detailed infographic, showcasing key milestones and the remarkable increase in female athlete participation from 0% in 1896 to a projected 50% in 2024.
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ArticleParis 2024: A powerful symbiosis of openings, product launches, cultural events, mishaps and scandals
By the time the 2024 Summer Olympic Games officially opened in Paris last week, the mega-event had already cast a shadow. For weeks, the events, store openings and product launches of a wide range of players had followed one another like pearls on a string.
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News briefsThe Lycra Company’s Coolmax EcoMade fiber makes its debut at the Paris Games
Brazilian brand Body Work has unveiled the official jerseys of the Brazilian volleyball team for Paris 2024, made from a fabric that blends two fiber technologies from The Lycra Company.
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News briefsOnitsuka Tiger celebrates on Champs-Elysées
Days before the 2024 Summer Games begin, Onitsuka Tiger will start celebrating its 75th anniversary at the Hôtel Onitsuka Tiger in Paris.
