All Paris 2024 articles
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News briefsAdidas unveils team kits for Paris 2024 Olympics
Adidas has revealed the team kits for the athletes at the upcoming Paris 2024 Olympic and Paralympic Games. Embracing a singular design narrative, the kits symbolize a collective spirit while honoring the diverse national identities of each participating nation. Jacqueline King, Design Director for Specialist Sports at Adidas, shared insights ...
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ArticleFinland’s Luhta reveals Olympic Collection from Rukka
Luhta Sportswear Company has been outfitting the Finnish Olympic team since 2017. As the Paris Olympics loom in July, the Finnish contingent will don the attire crafted by Rukka, the company’s specialized brand in technical and sports-specific apparel, footwear, and accessories. The team will sport Rukka garments during travel, at ...
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ArticleLululemon unveils Team Canada’s kit for Paris 2024
Vancouver-based activewear brand Lululemon has revealed Team Canada’s summer athlete kit for the upcoming Paris 2024 Olympic and Paralympic Games. This initiative marks Lululemon’s second collaboration with the Canadian Olympic and Paralympic teams, but it’s the first time they’re crafting athlete kits tailored for warm weather. In a statement, ...
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News briefsNike unveils new innovation cycle in preparation for Olympics
Nike’s latest innovation push follows CEO John Donahoe’s recent acknowledgment of the brand’s need to enhance its product innovation pipeline, citing it was “not performing at our potential.” The forthcoming products unveiled by Nike ahead of the Paris Olympics mark the commencement of a multiyear innovation drive, introducing “game-changing innovations” ...
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News briefsEnd of an era: World Athletics pays track&field gold medalists at 2024 Olympics
In a historic move, World Athletics has announced plans to award prize money to gold medalists in track and field events at the upcoming 2024 Olympics in Paris, marking a significant departure from traditional Olympic practices. A total of $2.4 million has been allocated for prize money at the 2024 ...
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News briefsPuma unveils Jamaican Olympic kits
Puma has unveiled the Jamaican Olympic Association kits at the ISSA Boys & Girls Championships in Kingston, Jamaica. “In their truest form, these kits are an expression of speed. Speed has always been Puma’s vantage point. It is what enables us to see the game differently, challenge convention, and create ...
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News briefsParis 2024 builds beyond the Games
With less than half a year remaining until the Paris 2024 Olympic Games, stakeholders convened at the Docks d’Aubervilliers in Seine-Saint-Denis to reflect on six years of collaboration and outline their commitments to sustaining the Games’ momentum beyond its conclusion. The Paris 2024 Forum, held at the Docks d’Aubervilliers, served ...
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News briefsFrench Olympic team collaborates with Le Coq Sportif
As the Olympic Games approach Paris this summer, the French national team is gearing up with a touch of Parisian flair. Stéphane Ashpool, the founder and designer of Pigalle, a streetwear label, has been tapped to elevate the athletes’ attire. Teaming up with French sportswear label Le ...
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News briefsParis 2024 will celebrate full gender parity
The International Olympic Committee (IOC) has announced that the upcoming Olympic Games Paris 2024 is set to reach full gender parity on the field of play. For the first time in Olympic history, quota places have been equally distributed to female and male athletes (50:50). The IOC’s commitment to gender ...
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News briefs326,000 tickets for Paris Olympics opening ceremony
Interior Minister Gérald Darmanin has revealed the details regarding the opening ceremony of the Olympic Games on the Seine in Paris, confirming that 326,000 tickets will be sold or distributed for the event. Contrary to earlier speculation of larger attendance figures, Darmanin clarified that the reduced capacity aligns with security ...
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News briefsThe Paris 2024 Paralympics will benefit from record media coverage
The Paris 2024 Paralympic Games are set to be the most broadcast covered in history. Paris 2024 and the International Paralympic Committee (IPC) have confirmed that media rights holders in more than 160 countries and territories have committed to broadcasting the Paris 2024 Paralympic Games, which will start on Aug. ...
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News briefsVogue to host fashion show to kick off Paris Olympics
Fashion magazine Vogue has unveiled plans for a one-off fashion show to celebrate the Paris Olympics that will bring together some of France’s leading luxury brands ahead of the sporting mega-event. The outdoor fashion show will take place in Paris’ Place Vendome on June 23, International Olympic Day, about a ...
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News briefsParis 2024 medals carry an actual fragment of the Eiffel Tower
See the medals the world’s greatest athletes will receive this summer.
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News briefsDecathlon announces new leader for global marketing strategy
Decathlon has promoted Erwan Soquet to Global Marketing Strategy Lead. He joined Decathlon in January 2020 as head of the company’s communications for France. Before Decathlon, Soquet worked for nine years at home improvement retailer Leroy Merlin, where he held leadership roles including Director of Communication Strategy, Director of Communications ...
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News briefsSoMe guidlines changed by IOC, help athletes at Paris and Gangwon 2024
Get ready to see more content from athletes during the Olympic Games in Paris and Winter Youth Olympic Games in Gangwon. The IOC has changed its guidelines to make it easier for athletes (and sponsors).
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News briefsFrench sports minister turns into “superminister”
Amélie Oudéa-Castéra, who has been serving as France’s Ministry of Sports and the Olympic and Paralympic Games since May 2022, now has additional responsibilities for national education and youth in what French newspaper Le Monde has called a “superministry.” The appointment follows the designation of Gabriel Attal as France’s new ...
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News briefsIOC president meets with UN secretary-general
The president of the International Olympic Committee (IOC), Thomas Bach, met with the United Nations (UN) secretary-general António Guterres on Nov. 20 before presenting the Olympic Truce draft resolution to the UN. The two leaders discussed the current issues in the world’s geopolitical situation, and both stressed the contribution of ...
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ArticleFrance announces physical activity and sport as 2024’s “Grande Cause Nationale”
Each year since 1977, the French Prime Minister has awarded the official label “Grande Cause Nationale” (great national cause) to a public interest campaign implemented by an organization or a group of associations, which will receive assistance and publicity throughout the year. The theme changes every year. For the first ...
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News briefsFrench business network Medef appoints a co-President for its Paris 2024 committee
Medef (Mouvement des Entreprises de France), the leading network of entrepreneurs in the country, has appointed Fabien Gilot as co-president of the organization’s committee for the Paris 2024 Olympics. Gilot will join forces with Dominique Carlac’h, who was already at the committee’s helm and will now share responsibilities with him. ...
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News briefsMacron participates in the 2nd Paralympic Day ahead of Paris 2024
The 2nd Paralympic Day was held at Place de la République in Paris on Oct. 8, on the eve of the opening of the ticket sales for the 2024 Paralympic Games. The event, which saw the presence of French President Emmanuel Macron, was co-organized by the Paris 2024 Organising Committee ...
