The brand wants to raise its profile and expand in Switzerland.
Odlo, the Swiss company, has presented its new strategic partnerships with the Lenzerheide holiday region and Engadin Tourism. The company said these collaborations are an important step in Odlo’s efforts to establish itself even more firmly in its home market and increase its visibility in key outdoor regions.
Combining tradition and intention
With almost 80 years of tradition in functional clothing, Odlo has long been an authority when it comes to high-performance outdoor clothing. This latest initiative underscores the brand’s new focus: to inspire more people to experience the mental and physical benefits of outdoor activities all year round by working with local outdoor communities.
“Switzerland is not only our home, it is also our eternal source of inspiration,” says Daniel Eppler, CEO of Odlo. “Through our partnership with Lenzerheide and the Engadin, we are celebrating and supporting the people and regions that have shaped our brand. Together, we want to inspire more sports enthusiasts and adventure seekers to experience the best of Swiss nature.”
