All Odlo articles
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News briefsOdlo partners with Lenzerheide holiday region
The brand wants to raise its profile and expand in Switzerland.
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News briefsHenri-Lloyd partners with new logistics provider
Henri-Lloyd partners with Dutch logistic company Bleckmann to enhance global logistics.
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News briefsOdlo to sponsor World Championship in biathlon and Team Swiss-Ski
Odlo supports Team Swiss-Ski at historic IBU Biathlon World Championships in Lenzerheide
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ArticleOdlo unveils new brand claim, new media campaign
Swiss sportswear brand Odlo has unveiled a new brand strategy, which will be unveiled on Jan. 25 in combination with the company’s most extensive media campaign to date. The strategy, developed with London-based creative agency AKQA, is designed to “reawaken” outdoor enthusiasts and inspire them to seek fulfillment for body ...
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News briefsOdlo releases first snowboarder-specific baselayer with Burton
Odlo has joined forces with Burton to create the first snowboard-specific base layer in the Swiss base layer brand’s history. The Odlo x Burton Slokar Performance Wool 200 base layer is a seamless, technical performance base layer comprising of a crew neck long sleeve top and matching 7/8th length ...
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News briefsOdlo DACH with new head effective 2023
Pascal Schweizer, current managing director of Odlo Germany, Austria and Switzerland, will leave the company on Jan. 31, 2023, after more than nine years. Schweizer joined the company in 2013 as managing director Germany from Kettler and took over the management of the DACH markets in 2018. Now he follows ...
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News briefsEppler to replace Høgberg as Odlo CEO
Source: Odlo Daniel Eppler, new Odlo CEO Monte Rosa Sport, owner of the Odlo, Henri-Lloyd and Janus brands, has appointed Daniel Eppler as new CEO of Odlo and Monte Rosa Sport, effective Jan. 1, 2023. Eppler joins the group from Nike, where he currently serves as VP ...
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ArticleOdlo buys Janus and moves its wool production to Norway
Odlo International AG, the Swiss company with Norwegian roots, has reached an agreement to acquire 100 percent of the shares in Janus Holding AS. Janus, founded in 1895, is Norway’s largest and oldest manufacturer of wool underwear and the only remaining company producing wool products on a large scale in ...
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News briefsOdlo’s new CFO comes from Under Armour
Source: Odlo Abe Yasser Effective May 1, 2021, finance specialist Abe Yasser will take over as Odlo International’s chief financial officer from Adrian Schürmann, who is leaving the company after joining it in 2015. During his tenure, Schürmann helped manage Odlo’s change in ownership in May 2020. ...
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News briefs
Odlo is POW’s latest partner
The environmental NGO Protect our Winters (POW) has entered into a long-term partnership with Odlo, effective immediately. The cooperation is embedded in a long-term sustainability strategy by Odlo that is intended to redesign the brand’s presence in the market and in society, according to Knut Are Høgberg, chief executive of ...
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ArticleOdlo has a new owner
Monte Rosa Sports Holding AG, a company based in Switzerland, has acquired Odlo International, the Swiss producer of functional sports underwear, together with all its national subsidiaries, from Herkules Fund III. The transaction was completed on Wednesday, May 13, for an undisclosed price. Odlo was founded in 1946 in Oslo ...
