All Women in Sport articles
-
ArticleWomen in leadership in the sporting goods industry 2024
Women in sporting goods leadership are making gains, but progress is slow. Our 2024 report reveals where the industry stands—and what still needs to change.
-
ArticleA league of its own: Is Unrivaled the future of women’s sports?
We explore the changes and opportunities of the new women’s basketball league.
-
News briefsAllyson Felix launches company to empower women
Felix is joined by business partner and brother Wes Felix and sports executive Cosette Chaput.
-
ArticleSexual harassment and social beauty norms keep women from exercising
A representative study by the Munich-based fitness company shows that almost half of all women are sexually harassed while working out.
-
News briefsMichele Kang launches global multi-team women’s football organization
The world’s first global multi-team women’s football organization is set to bring unprecedented investment into the sport if Korean-American businesswoman, philanthropist, investor and owner of several sports teams, Michele Kang, has her way.
-
News briefsThe untapped potential of female fans in new report on sports merchandise
New research from Klarna, the AI-powered global payments network and shopping assistant, and fan intelligence company Sports Innovation Lab suggests that sportswear brands should address gender-based disparities in women’s sports merchandise accessibility. The new report, titled “Rep Her: Revealing the Unmet Demand for Women’s Sports Merchandise,” found ...
-
News briefsBlizzard raises $60K for women in sports and climate change prevention
Source: Blizzard Children’s book “Leader of the Pack” The US subsidiary of Austrian ski manufacturer Blizzard, part of the Tecnica Group, announced that it has raised $60,000 through the sale of limited-edition Hilaree Nelson skis and the children’s book “Leader of the Pack.” On Sept. 26, 2022, ...
-
News briefsBluebella launches campaign with Team GB Women’s Rugby
Bluebella has launched a new campaign featuring the stars of the Team GB women’s Olympic rugby team. With Paris 2024 starting at the end of July, Team GB Rugby Sevens players Jasmine Joyce, Celia Quansah and Ellie Boatman have teamed up with the underwear brand’s #StrongIsBeautiful campaign to encourage girls ...
-
ArticleGlobal survey on women’s sports calls for brand investment
According to a new global survey from Parity and SurveyMonk, women’s sports fandom is moving to the mainstream, and the gender gap is expected to narrow further in the coming years. However, more than half of the surveyed (53 percent on average) said that brands are not investing enough in ...
-
News briefsTeamViewer announces the SheSportTech initiative
TeamViewer, a German remote access computer software brand, is launching an initiative to encourage more women to pivot into a career in sports technology. The TeamViewer initiative is dubbed “SheSportTech.” Selected applicants will receive a grant of up to €1,500 to help them pursue a relevant training course or ...
-
ArticleInternational Women’s Day: Sport is making progress and still has a long way to go
Women have gained more visibility and relevance in sports, but what impact does this have?
-
C-Suite InterviewEmpowering women in sports: Insights from Kari Traa’s GM
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
-
Infographics & DataWomen’s sports lead online search 2023
Which women’s sports have soared in search? What athletes have captivated the digital world? Discover the worldwide popularity of women’s sports in online searches in 2024.
-
ArticleAsics unveils study on women’s physical activity and gender gap in exercise
Asics has released the results of what it claims is “the largest study ever conducted on the gender exercise gap.” The study, titled “Move Her Mind: Closing the Gender Exercise Gap – Study Report 2023” and unveiled to celebrate the upcoming International Women’s Day on March 8, explores the barriers, ...
-
Infographics & DataThe purchasing habits and motivations of “sporty” women
A new study has revealed the sports product shopping habits of women who regularly take part in sports. The results give an insight into what sports products women buy, how often, and what motivates their purchases.
-
ArticleWomen’s elite sport revenues to surpass $1bn for the first time in 2024
According to a new report by consulting firm Deloitte, women’s elite sports will generate global revenues of US$1.28 billion in 2024, surpassing the US$1 billion milestone for the first time. This total will also mark an increase of more than 300 percent from Deloitte’s previous valuation in 2021. These projections ...
-
News briefsNew £30 million fund to support grassroots women’s football in the UK
The UK Department for Culture, Media and Sport and The Football Association (FA) have announced a £30 million (€35m) fund for grassroots football in England. The Government is providing £25 million (€29.2m) in funding while The FA is contributing £5 million (€5.8m). The fund was inspired by England’s women’s national ...
-
ArticleFESI welcomes EU Council’s latest steps towards gender equality in sports
The Federation of the European Sporting Goods Industry (FESI) has welcomed the steps taken by the European Council in recognizing the importance of gender equality in sport, calling it a “significant stride” towards the implementation of the recommendations set forth in FESI’s StrongHer manifesto. FESI commended the Council for its ...
-
News briefsSports Direct working to improve female representation in football
Sports Direct is launching an “Equal View” campaign, which seeks to improve the representation of football fans and grassroots football following the success of this summer’s FIFA Women’s World Cup 2023. The retailer, owned by parent company Frasers Group, has worked with Getty Images to create a free bank of ...
-
ArticleWomen’s Sports Alliance brings industry leaders to new advisory board
The Women’s Sports Alliance (WSA), headquartered in Worcester, England, has announced its new Advisory Board after bringing together leading experts from across the sports industry to promote women’s sports and advance gender equality. The combined expertise and commitment of the Advisory Board members underscores the WSA’s commitment to advancing the ...
