All Women in Sport articles
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News briefsTeamViewer announces the SheSportTech initiative
TeamViewer, a German remote access computer software brand, is launching an initiative to encourage more women to pivot into a career in sports technology. The TeamViewer initiative is dubbed “SheSportTech.” Selected applicants will receive a grant of up to €1,500 to help them pursue a relevant training course or ...
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ArticleInternational Women’s Day: Sport is making progress and still has a long way to go
Women have gained more visibility and relevance in sports, but what impact does this have?
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ArticleEmpowering women in sports: Insights from Kari Traa’s GM
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
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Infographics & DataWomen’s sports lead online search 2023
Which women’s sports have soared in search? What athletes have captivated the digital world? Discover the worldwide popularity of women’s sports in online searches in 2024.
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ArticleAsics unveils study on women’s physical activity and gender gap in exercise
Asics has released the results of what it claims is “the largest study ever conducted on the gender exercise gap.” The study, titled “Move Her Mind: Closing the Gender Exercise Gap – Study Report 2023” and unveiled to celebrate the upcoming International Women’s Day on March 8, explores the barriers, ...
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Infographics & DataThe purchasing habits and motivations of “sporty” women
A new study has revealed the sports product shopping habits of women who regularly take part in sports. The results give an insight into what sports products women buy, how often, and what motivates their purchases.
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ArticleWomen’s elite sport revenues to surpass $1bn for the first time in 2024
According to a new report by consulting firm Deloitte, women’s elite sports will generate global revenues of US$1.28 billion in 2024, surpassing the US$1 billion milestone for the first time. This total will also mark an increase of more than 300 percent from Deloitte’s previous valuation in 2021. These projections ...
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News briefsNew £30 million fund to support grassroots women’s football in the UK
The UK Department for Culture, Media and Sport and The Football Association (FA) have announced a £30 million (€35m) fund for grassroots football in England. The Government is providing £25 million (€29.2m) in funding while The FA is contributing £5 million (€5.8m). The fund was inspired by England’s women’s national ...
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ArticleFESI welcomes EU Council’s latest steps towards gender equality in sports
The Federation of the European Sporting Goods Industry (FESI) has welcomed the steps taken by the European Council in recognizing the importance of gender equality in sport, calling it a “significant stride” towards the implementation of the recommendations set forth in FESI’s StrongHer manifesto. FESI commended the Council for its ...
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News briefsSports Direct working to improve female representation in football
Sports Direct is launching an “Equal View” campaign, which seeks to improve the representation of football fans and grassroots football following the success of this summer’s FIFA Women’s World Cup 2023. The retailer, owned by parent company Frasers Group, has worked with Getty Images to create a free bank of ...
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ArticleWomen’s Sports Alliance brings industry leaders to new advisory board
The Women’s Sports Alliance (WSA), headquartered in Worcester, England, has announced its new Advisory Board after bringing together leading experts from across the sports industry to promote women’s sports and advance gender equality. The combined expertise and commitment of the Advisory Board members underscores the WSA’s commitment to advancing the ...
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Infographics & DataFIFA Women’s World Cup 2023 in numbers
How many goals? How many fouls? How many sponsors? How much revenue? Our latest infographic has all the numbers from the FIFA Women’s World Cup ’23
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News briefsNike criticized for replica shirt decision
The FIFA Women’s World Cup Australia & New Zealand 2023 has just begun but English fans cannot purchase the replica shirt worn by their team’s goalkeeper, Mary Earps. According to the Daily Mail, Nike’s decision not to sell goalkeeper shirts is part of the company’s commercial strategy, although Earps pointed ...
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News briefsDance performance in Paris introduces “next era for Nike Women”
Source: Nike A scene from “Goddess Awakened” featuring pieces from Nike x Feng Chen Wang On July 5, Nike hosted Goddess Awakened, an outdoor performance in Paris to celebrate the power of womanhood through movement and style, in collaboration with New Zealand dancer, choreographer and Nike partner ...
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News briefsLululemon’s “Further” looks to meet needs of female endurance athletes
Lululemon’s new “Further” initiative, announced this week, is set to include product launches and events celebrating human possibility and how far women can go when they’re supported with resources and product innovations. To mark the launch, Lululemon released its first-ever road-to-trail running shoe, Blissfeel Trail, a continuation of the brand’s ...
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News briefsAsics launches new campaign targeting exercise gender gap
Asics has launched a global campaign highlighting the power of exercise to help women cope with everyday stresses. The campaign was developed in response to the Asics 2022 State of Mind Index, which revealed that globally, women tend to exercise less than men and, as a result, do not get ...
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News briefsNew research identifies female runners' safety concerns
Adidas surveyed 9,000 runners internationally to understand men’s and women’s experiences and perceptions of safety when running. 92 percent of women reported feeling concerned for their safety, with half (51%) afraid of being physically attacked, compared to 28 percent of men. Over a third (38%) of women have experienced physical ...
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ArticleWomen in leadership in the sporting goods industry
We conducted our biggest ever survey of senior management, to find out how many women hold leadership roles. The results may surprise you.
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Infographics & DataGender and leadership in the sporting goods industry
How many women are on the executive teams and boards in the sporting goods industry? Find out in our latest exclusive interactive graphic.
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News briefsPuma and June Ambrose celebrate women in co-branded collection
Puma and creative director June Ambrose launched their first co-branded collaboration, “Keeping Score.” The 20-piece collection of apparel, footwear and accessories celebrates Ambrose’s career and impact within hip-hop and fashion, and is meant to encourage women to “keep score” of their wins. Ambrose joined Puma in 2020 as the creative ...
