Under Armour and Portland-based Unless will show a collection designed to return to soil at Milan Design Week.
Under Armour and Unless will exhibit their first regenerative sportswear collection on April 8-10 at Milan Design Week at Fuorisalone. Manufactured with only plant-based materials that have been developed by Unless, the collection illustrates the complete regenerative cycle – from plants to sportswear to compost to rebirth.
“By using only plant-based materials, this regenerative sportswear collection is designed to decompose instead of polluting, representing a revolutionary advancement in reimagining the future of product creation in our industry with an innovative commitment that honors both athletes and the planet,” Eric Liedtke, UA Brand President, said.
The plastic-free capsule collection includes men’s, women’s and unisex hoodies, T-shirts and shorts and marks UA’s first collaboration with Unless.
Under Armour said it aims with Unless “to demonstrate that innovation and responsibility can coexist by using plant-based, fully regenerative materials to redefine how premium sportswear products can be made and harmlessly returned to the earth at the end of their life cycle.”
Unless, a collective of innovators, engineers, artists and activists, is an all-plant, zero-plastic regenerative fashion brand headquartered in Portland, Oregon.
