Bregal Partners, which acquired Shock Doctor in March this year, and Michael Magerman, a consumer industry veteran, have announced that they are partnering to invest in enthusiast consumer brands. Bregal has committed $100 million to future investments, targeting product companies with authentic consumer brands that resonate with passionate consumers. In conjunction with this effort, Magerman has joined Bregal as a senior advisor. Magerman started his career as the chief executive of Odyssey Sports, a golf company he founded in 1990 and sold in 1997. Subsequently, he held chief executive roles at Bravo Sports, a global maker of sporting and outdoor goods, and most recently at Quickie Manufacturing, a maker of branded cleaning tools, which he helped build and sell to Jarden Corporation in 2010. Bregal Partners, based in New York City, is part of Bregal Investments, which is itself part of Cofra Holding, a European holding company for a privately-owned group of companies that includes C&A, the well-known European department stores. Bregal Partners also owns a stake in the Surf City USA Marathon and Half Marathon, which is a qualifying event for the Boston Marathon.

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