All Brooks Running articles – Page 2
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News briefs
Brooks’ CEO has written a book
Jim Weber, who became president and CEO of Brooks Running in 2001, has written a book on his life journey and his career while running the formerly bankrupt company, which was acquired by Russell Athletic in 2004 and by Fruit of the Loom, owned by Berkshire Hathaway, in 2006. It ...
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News briefs
Supply chain issues dampen Brooks’ growth
The global growth of Brooks Running softened to an annual clip of 24 percent in the third quarter, as pandemic-related supply chain problems began to affect its ability to meet consumer demand, reducing its sales in September. It had grown faster in the first half, as its total sales for ...
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News briefs
Brooks veteran will lead True Motion into the U.K.
Hamish Stewart, who has been working with Brooks Running for more than 20 years, has become U.K. country manager for True Motion, a German running shoe start-up. He will be assisted by another former running shoe veteran, Richard Outterside, as account manager. Stewart was instrumental in building up Brooks’ European ...
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News briefs
Brooks has a new climate plan
Brooks Running has announced a “2030 planet strategy,” with new sustainability targets, to “achieve net zero carbon emissions by 2040.” In addition to converting factories to renewable electricity, the brand and its suppliers plan to use low-impact dyeing processes for textile yarns and source materials with recycled contents. The company ...
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Article
Brooks grew by 27% in 2020
Sales went up by 27 percent to nearly $850 million at Brooks Running last year, leading the American company to win market shares thanks to consumer insights gained through its Run-Sight Lab and the quick deployment of a multi-channel sales and marketing strategy. The consumer research helped the brand to ...
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Article
EU to cut greenhouse emissions, Brooks and Vaude sign the Climate Pledge
The 27 members of the European Union agreed on Dec. 11, after a night of negotiations, to reduce by at least 55 percent their greenhouse gas emissions by 2030, compared with 1990 levels, increasing the target from a previous objective of 40 percent. “Europe will reduce emissions by at least ...
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Article
Brooks grows by 49%
The Covid-driven running boom led Brooks Running to score a 49 percent sales increase in the third quarter of 2020. In the U.S., the brand’s market share in the performance running category gained four percentage points in the quarter as compared to a year ago, according to NPD. Without sharing ...
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News briefs
Brooks will sponsor a virtual Houston Marathon
Brooks Running has returned to its former role as the official footwear and apparel sponsor of the Houston Marathon, taking the place of Skechers for the next three years. Instead of the traditional in-person Marathon Weekend of Events, the next race will be held as a series of Virtual Houston ...
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Article
Brands signal their stance on racism as U.S. cities burn
The videotaped death on May 25 of George Floyd, a 46-year-old black man, at the hands of white police officers in Minneapolis, Minnesota, has served both as a rallying cry for peaceful protests there and in other parts of the world as well as a pretext for riots across the ...
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ArticleBrooks runs faster in EMEA, sues U.S. firm
Brooks Running has reported a sales increase of 18 percent in the EMEA region in 2019, led by the U.K., DACH (Germany, Austria and Switzerland) and France. Revenues grew in the U.K. by 39 percent, in DACH by 18 percent, and in France by 20 percent.
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