Cocona has reportedly raised a total of $5 million in new investments from Asia. The company, based in Boulder, Colorado, has raised nearly $3.75 million so far, but its chief executive, Jeff Bowman, told Sportstextiles the total will reach $5 million once $1.25 million from a Chinese investor is added. The rest of the investment comes from two Taiwan-based investors. Part of the $5 million raised will go into marketing for Cocona's 37.5 cooling technology, a process that removes moisture from clothing to keep the body at 37.5 degrees celsius, its ideal temperature. The rest will be invested in research and development, including the recruitment of new staff.

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