All Consumer articles – Page 4
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News briefs
Jack Wolfskin launched a new advertising campaign for end consumers...
Jack Wolfskin launched a new advertising campaign for end consumers in Germany, Austria and Switzerland on Aug. 18. The campaign includes a TV spot, which has been available on the campaign's website, draussen-ist-ueberall.com, since Aug. 18 and which was aired for the first time on TV on Aug. 25. Together ...
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News briefs
Adidas invited end consumers to participate in the planning of...
Adidas invited end consumers to participate in the planning of the fashion show for its Neo label of apparel, shoes and accessories, held on Sept. 3 in New York, where it presented the new autumn/winter collection of the brand. Selena Gomez, an American artist and vocalist, presented the campaign, which ...
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Thule will launch a new bike campaign for end consumers...
Thule will launch a new bike campaign for end consumers and retailers in the autumn of this year and plans other marketing activities together with local retailers in Europe and Asia
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Recon Instuments, the company behind the first consumer heads-up displays...
Recon Instuments, the company behind the first consumer heads-up displays for sports, announced full Facebook social media integration with Snow2, allowing skiers to share performance statistics in real time while on the slopes
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News briefs
The latest Mach Consumer study, which analyses trends in the...
The latest Mach Consumer study, which analyses trends in the Swiss sports market every two years, indicates that 10.6 percent of the Swiss population purchased sporting goods online or through a mail order catalog in the last 12 months, up from 7.1 percent in 2005. The study also showed decreases ...
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News briefs
The National Basketball Association (NBA) and Warner Bros. Consumer Products...
The National Basketball Association (NBA) and Warner Bros. Consumer Products have signed a multi-year agreement to launch a range of products, events and promotional campaigns across Europe, the Middle East and Africa (EMEA). The deal will use the Jr. NBA/Jr. WNBA and Looney Tunes Active brands to boost participation in ...
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News briefs
Like in Italy in 2011, consumers bought more bicycles than...
Like in Italy in 2011, consumers bought more bicycles than cars in Spain in 2012 for the first time since statistics on bike sales started to be tracked. A total of 780,000 bikes and around 700,000 cars were sold in Spain last year. While bike sales rose by 4 percent ...
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News briefs
The Mainland Middle-Class Consumer Survey published by the Hong Kong...
The Mainland Middle-Class Consumer Survey published by the Hong Kong Trade Development Council confirms that China's emerging middle-class consumers increasingly long for international brands, even when they are aware that the products are made in China. The survey was conducted from December 2012 to January 2013 among 1,600 respondents in ...
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Icebreaker has hired Cathy Quain, formerly in charge of direct-to-consumer...
Icebreaker has hired Cathy Quain, formerly in charge of direct-to-consumer sales at Burton Snowboards, as global vice president of retail
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News briefs
Bluesign Technologies has revised the consumer safety limits on its...
Bluesign Technologies has revised the consumer safety limits on its list of restricted substances. The 2013 revision takes into consideration new scientific knowledge of the toxicological profile of the substances, revised risk assessments, new analytical standards and other elements.
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News briefs
Nautilus benefited from improved consumer credit conditions in the U.S....
Nautilus benefited from improved consumer credit conditions in the U.S. in the first quarter, as its consumer-direct operations recorded a 26 percent hike in sales to $42.4 million and a 122 percent jump in operating income to $6.7 million, thanks also to strong demand for its cardio products, led by ...
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Article
Norwegian consumers ignore sports banners
A survey conducted by Sportsbransjen, the Norwegian sporting goods industry association, has shown that the name of the retail store means relatively little to consumers in Norway. The survey asked 1,000 Norwegians about their attitudes toward the sporting goods chains. The results showed that the majority of consumers did not ...
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News briefs
Oxbow is inviting consumers to discover the Waterman culture through...
Oxbow is inviting consumers to discover the Waterman culture through a contest giving them the right to follow the week-long exploits of three sponsored surfers on the Basque coast of France. The winner will take photos and videos of them, feeding contents into the social networks.
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News briefs
From March 4, European consumers will get a chance to...
From March 4, European consumers will get a chance to create their own individual New Era caps through the internet. At www.newerabyyou.com, shoppers can customize their caps according to their needs and preferences. They have the choice among 200 different logos, 33 materials and 56 colors. The 9Fifty and 59Fifty ...
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News briefs
The new consumer panel set up by the Dutch sports...
The new consumer panel set up by the Dutch sports industry shows that the consumption of sports products in the Netherlands jumped by 5 percent in the first quarter of this year. This came after a paltry year in which the Dutch sports market is estimated to have shrunk by ...
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News briefs
Madrid Golf, which remains the biggest consumer-oriented golf show in...
Madrid Golf, which remains the biggest consumer-oriented golf show in southern Europe, will move its dates to March 15-17 next year, positioning itself ahead of the high season in the sector. The Spanish show, which has been taking place in Madrid since 2006 during the month of November, attracted 18,000 ...
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News briefs
Consumer confidence in the U.K. reached a very low point...
Consumer confidence in the U.K. reached a very low point in December, paving the way for the bankruptcy of major retailers such as Blacks Leisure and Peacocks, although heavy discounting at the end of the month helped to boost sales of clothing and footwear after Christmas. In contrast with the ...
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News briefs
The U.S. Consumer Product Safety Commission is overseeing the recall...
The U.S. Consumer Product Safety Commission is overseeing the recall of about 800 Uvex Funride ski helmets that were imported into the U.S. by Uvex Sports of Rhode Island and Swix Sports of Massachusetts. The helmets were found to provide insufficient shock absorption and resistance to penetration, increasing the wearer's ...
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News briefs
Nivalia, the consumer-oriented snow sports show, is due to be...
Nivalia, the consumer-oriented snow sports show, is due to be held again in Barcelona next Nov. 4-6, after a pause of four years. Fira de Barcelona, which previously acted as a partner in the event with another firm, will hold 100 percent of the shares in the operation, which will ...
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Columbia and Sorel are launching online sales to consumers in...
Columbia and Sorel are launching online sales to consumers in Canada, the U.K., Germany, France, Italy, the Netherlands, Belgium, Austria and Spain (more in The Outdoor Industry Compass)
