SGI Europe Editorial Team
The SGI Europe editorial team is made up of both full-time and freelance editors and writers, experts in the sporting goods industry and lovers of sports.
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- Article
The EU’s new right to repair
On April 23, after about two years of negotiation, the EU adopted a directive establishing common rules for the right to repair. Member states must be compliant with the directive within 24 months of its entry into force.
- News briefs
Srixon Sports Europe promotes Lionel Caron to CEO
Srixon Sports Europe, a company specializing in golf ball technology and innovation, has promoted Lionel Caron to Chief Executive Officer, effective April 1, 2024. Caron has worked for the company for 25 years, holding various positions. Most recently, he served as Chief Operating Officer for about a year. Prior to ...
- News briefs
Under Armour introduces first product made with Neolast stretch fiber
Under Armour is introducing the Vanish Pro Training Tee, the brand’s first product made with Neolast. The new shirt, part of its Vanish training franchise, will make its commercial debut on May 13. Announced for the first time in January 2024, Neolast is meant as a high-performing alternative to elastane ...
- News briefs
Lee launches its first golf collection for men
Lee has introduced the Lee Golf Series, the brand’s debut golf collection for men. The new range comprises versatile tops and pants “that seamlessly transition from the office to the green,” the brand explained. The items utilize fabrics from Lee’s performance-stretch casual apparel.
- News briefs
Amazon launches its marketplace in South Africa
Amazon has announced the launch of Amazon.co.za, its online marketplace in South Africa, available on desktop and mobile browsers or by downloading the Amazon Shopping App. Customers in South Africa can now shop from a selection of brands across 20 different product categories, such as sporting equipment, consumer electronics, toys ...
- News briefs
Orbea dips below €400 million in sales
Orbea closed out full-year 2023 with its first drop in revenues in eight years, acccording to Palco23. Although the Basque cycling brand does not disclose them in full, sales appear to have come in at around €382.4 million, down by 6.4 percent from the previous year’s €400 million or so.
- Infographics & Data
Analysis: China’s booming athleisure market
China’s athleisure market is booming. By 2024, its set to surge to $82.2 billion, according to insights from Retail in Asia.
- Article
No more non-competes in the US
The US Federal Trade Commission (FTC) has deemed non-compete clauses to be unfair competition (in violation of Section 5 of the FTC Act) and issued a nationwide ban. Once the ban goes into effect – 120 days after its publication in the Federal Register – existing non-competes will no longer ...
- Article
LIV Golf announces executive hires
LIV Golf has announced the appointments of David Phillipps as Chief Financial Officer, Ross Hallett as EVP, Head of Events, Katie O’Reilly as EVP, Head of Team Business Operations, and Pam Sacree as Head of Human Resources. Additionally, Tim Taylor has been appointed to a new EVP role and will ...
- News briefs
No company sells more clothes in Spain than Shein
Shein appears to have become the top online retailer for fashion in Spain, where it has surpassed Zara and H&M, as well as in Italy, Greece and Portugal, according to Diffusion Sport, which cites figures from the consultancy ECDB.
- News briefs
A delay in Google’s Sandbox plan
Google is putting off until 2025 the deprecation of the third-party cookie in its Chrome browser, a plan we reported on in January. In its report for the first quarter of this year the company will be publishing the following notice:
- News briefs
Fanatics and Sunderland announce long-term partnership
Fanatics and Sunderland Association Football Club (SAFC) have agreed to a new long-term partnership that will see the global merchandise firm become Sunderland’s new retail partner until 2034. Fanatics will become the exclusive operator for the club’s online and stadium store. This will include “significant investment” in a new store ...
- News briefs
Guy Kinnings is the new Chairman of the International Golf Federation Board
The International Golf Federation (IGF) Board has announced the election of Guy Kinnings as its new Chairman. He takes over the role from Keith Pelley, who recently joined Maple Leaf Sports & Entertainment in Toronto. Kinnings is currently the Chief Executive of the European Tour Group, a role he began ...
- Article
A new era in Google search
Google is introducing a new form of search result called Search Generative Experience (SGE). It might change e-commerce.
- News briefs
New Wave’s Sports & Leisure segment impacted by higher costs
The segment, which includes 14 brands such as Cutter & Buck and Ahead, suffered a 44 percent decline in Q1 operating income to 72.2 million Swedish kronor (€6.2m) from SEK 128.0 million in Q1 ended March 31. Total sales fell by 6 percent to SEK 860.0 million (€74.0m) from SEK ...
- News briefs
Superfeet supports US track & field athletes ahead of Paris 2024
Insole specialist Superfeet announced its support of several female Team USA hopefuls in their quest to compete in the Paris Games. Leveraging a partnership with Parity, a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet collaborates with seven track and field athletes to share inspiring ...
- News briefs
Converse Basketball to get a star creative director
Shai Gilgeous-Alexander, a guard for the Oklahoma City Thunder in the NBA, will become the Creative Director of Converse Basketball this September, according to a statement from the brand quoted in Forbes. He will also get a signature shoe of his own in 2025.
- Article
Get to know the new SGI Europe taxonomy
We reorganized our topics to provide you, our valued readers, with a clearer and more comprehensive overview. Get the details.
- News briefs
UK Athletics, London Marathon Events and Great Run Co. launch joint venture
UK Athletics, London Marathon Events and The Great Run Company have announced the creation of Athletic Ventures, a new joint venture that is set “to transform the future and growth of athletics in the UK and to deliver major athletics events.” Athletic Ventures is launching ahead of this year’s London ...
- Article
More trouble with uniforms for Nike
Nike’s troubles with uniforms extend beyond Major League Baseball and Euro 2024. According to Reuters, a number of American women who will be competing in track and field at the Paris Olympics have complained that their Nike-designed kit is scanty.