All articles by SGI Europe Editorial Team

  • Lee_logo_white
    News briefs

    Lee launches its first golf collection for men

    2024-05-10T07:01:00Z

    Lee has introduced the Lee Golf Series, the brand’s debut golf collection for men. The new range comprises versatile tops and pants “that seamlessly transition from the office to the green,” the brand explained. The items utilize fabrics from Lee’s performance-stretch casual apparel. Prices start at $20 and go up ...

  • Srixon_golf_logo
    News briefs

    Srixon Sports Europe promotes Lionel Caron to CEO

    2024-05-10T07:01:00Z

    Srixon Sports Europe, a company specializing in golf ball technology and innovation, has promoted Lionel Caron to Chief Executive Officer, effective April 1, 2024. Caron has worked for the company for 25 years, holding various positions. Most recently, he served as Chief Operating Officer for about a year. Prior to ...

  • Under Armour
    News briefs

    Under Armour introduces first product made with Neolast stretch fiber

    2024-05-10T07:01:00Z

    Under Armour is introducing the Vanish Pro Training Tee, the brand’s first product made with Neolast. The new shirt, part of its Vanish training franchise, will make its commercial debut on May 13. Announced for the first time in January 2024, Neolast is meant as a high-performing alternative to elastane ...

  • amazon-logo
    News briefs

    Amazon launches its marketplace in South Africa

    2024-05-08T14:34:00Z

    Amazon has announced the launch of Amazon.co.za, its online marketplace in South Africa, available on desktop and mobile browsers or by downloading the Amazon Shopping App. Customers in South Africa can now shop from a selection of brands across 20 different product categories, such as sporting equipment, consumer electronics, toys ...

  • Orbea
    News briefs

    Orbea dips below €400 million in sales

    2024-05-08T11:46:00Z

    Orbea closed out full-year 2023 with its first drop in revenues in eight years, acccording to Palco23. Although the Basque cycling brand does not disclose them in full, sales appear to have come in at around €382.4 million, down by 6.4 percent from the previous year’s €400 million or so. ...

  • Infographic Teaser SGI
    Infographics & Data

    Analysis: China’s booming athleisure market

    2024-05-07T06:17:00Z

    China’s athleisure market is booming. By 2024, its set to surge to $82.2 billion, according to insights from Retail in Asia.

  • FTC
    Article

    No more non-competes in the US

    2024-05-04T10:11:00Z

    The US Federal Trade Commission (FTC) has deemed non-compete clauses to be unfair competition (in violation of Section 5 of the FTC Act) and issued a nationwide ban. Once the ban goes into effect – 120 days after its publication in the Federal Register – existing non-competes will no longer ...

  • LIVGOLF_logo_v2
    Article

    LIV Golf announces executive hires

    2024-05-04T10:07:00Z

    LIV Golf has announced the appointments of David Phillipps as Chief Financial Officer, Ross Hallett as EVP, Head of Events, Katie O’Reilly as EVP, Head of Team Business Operations, and Pam Sacree as Head of Human Resources. Additionally, Tim Taylor has been appointed to a new EVP role and will ...

  • SHEIN_LOGO
    News briefs

    No company sells more clothes in Spain than Shein

    2024-05-04T09:52:00Z

    Shein appears to have become the top online retailer for fashion in Spain, where it has surpassed Zara and H&M, as well as in Italy, Greece and Portugal, according to Diffusion Sport, which cites figures from the consultancy ECDB. Indeed, the e-commerce specialist – of Chinese origin but Singaporean headquarters ...

  • Google_2015_logo.svgz
    News briefs

    A delay in Google’s Sandbox plan

    2024-05-03T14:20:00Z

    Google is putting off until 2025 the deprecation of the third-party cookie in its Chrome browser, a plan we reported on in January. In its report for the first quarter of this year the company will be publishing the following notice: “We are providing an update on the plan for ...

  • Fanatics Logo
    News briefs

    Fanatics and Sunderland announce long-term partnership

    2024-05-03T12:11:00Z

    Fanatics and Sunderland Association Football Club (SAFC) have agreed to a new long-term partnership that will see the global merchandise firm become Sunderland’s new retail partner until 2034. Fanatics will become the exclusive operator for the club’s online and stadium store. This will include “significant investment” in a new store ...

  • IGF_official_logo
    News briefs

    Guy Kinnings is the new Chairman of the International Golf Federation Board

    2024-05-03T11:28:00Z

    The International Golf Federation (IGF) Board has announced the election of Guy Kinnings as its new Chairman. He takes over the role from Keith Pelley, who recently joined Maple Leaf Sports & Entertainment in Toronto. Kinnings is currently the Chief Executive of the European Tour Group, a role he began ...

  • Google_2015_logo.svgz
    Article

    A new era in Google search

    2024-05-01T08:28:00Z

    Google is introducing a new form of search result called Search Generative Experience (SGE). It might change e-commerce.

  • New Wave Logo
    News briefs

    New Wave’s Sports & Leisure segment impacted by higher costs

    2024-04-25T13:31:00Z

    The segment, which includes 14 brands such as Cutter & Buck and Ahead, suffered a 44 percent decline in Q1 operating income to 72.2 million Swedish kronor (€6.2m) from SEK 128.0 million in Q1 ended March 31. Total sales fell by 6 percent to SEK 860.0 million (€74.0m) from SEK ...

  • TF_Blog_header-2
    News briefs

    Superfeet supports US track & field athletes ahead of Paris 2024

    2024-04-20T12:43:00Z

    Source: Superfeet Insole specialist Superfeet announced its support of several female Team USA hopefuls in their quest to compete in the Paris Games. Leveraging a partnership with Parity, a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet collaborates with seven track and ...

  • 002_003-nike-logos-converse-black
    News briefs

    Converse Basketball to get a star creative director

    2024-04-19T12:31:00Z

    Shai Gilgeous-Alexander, a guard for the Oklahoma City Thunder in the NBA, will become the Creative Director of Converse Basketball this September, according to a statement from the brand quoted in Forbes. He will also get a signature shoe of his own in 2025. Gilgeous-Alexander signed an endorsement deal with ...

  • SGI Europe new taxonomy
    Article

    Get to know the new SGI Europe taxonomy

    2024-04-18T05:38:00Z

    We reorganized our topics to provide you, our valued readers, with a clearer and more comprehensive overview. Get the details.

  • athletics-ventures
    News briefs

    UK Athletics, London Marathon Events and Great Run Co. launch joint venture

    2024-04-17T15:07:00Z

    UK Athletics, London Marathon Events and The Great Run Company have announced the creation of Athletic Ventures, a new joint venture that is set “to transform the future and growth of athletics in the UK and to deliver major athletics events.” Athletic Ventures is launching ahead of this year’s London ...

  • Nike-mobile
    Article

    More trouble with uniforms for Nike

    2024-04-16T13:13:00Z

    Nike’s troubles with uniforms extend beyond Major League Baseball and Euro 2024. According to Reuters, a number of American women who will be competing in track and field at the Paris Olympics have complained that their Nike-designed kit is scanty. Steeplechaser Colleen Quigley has told Reuters that “they are absolutely ...

  • JD Group
    Article

    Change of Iberian plans for Sprinter, Sport Zone

    2024-04-16T08:06:00Z

    JD Sports will be switching 28 to 30 Sprinter and Sport Zone stores in Spain to the JD banner between now and 2025, according to Diffusion Sport. Included in this two-year development plan is the renovation of two stores in Alicante province, in the cities of Finestrat and Alicante, both ...