All articles by SGI Europe Editorial Team
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ArticleReebok smartglasses go photochromic
Innovative Eyewear unveils photochromic Reebok smart glasses for gym training and indoor sport, plus Lucyd Boosters for louder audio.
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News briefsBritish Cycling launches commercial venture
British Cycling unveils British Cycling Ventures, a new commercial entity led by Darren Henry, to drive revenue growth and attract strategic investment.
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ArticleDecathlon Germany to launch own loyalty programme in 2026
Decathlon Germany will launch its own loyalty program in January 2026, replacing Payback and rewarding purchases, sports activities and circular engagement.
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ArticleFESI elects new president and debates the future of sport
FESI elects Michael Nendwich as president and welcomes EU Sport Commissioner Glenn Micallef for strategic talks on Europe’s sport future.
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ArticleFanatics signs multi-year global deal with Max Verstappen
Fanatics and Max Verstappen unveil a global partnership covering licensed merchandise, trading cards and a new online store launching in 2026.
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ArticleEU agrees €3 duty on small Chinese parcels
EU ministers back temporary €3 customs duty on parcels under €150, targeting cheap imports from China to protect retailers and cut fraud.
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ArticleLululemon CEO to step down amid sales slowdown
Calvin McDonald will leave Lululemon at end of January; CFO Meghan Frank and CCO André Maestrini named interim co-CEOs as company faces tariffs and rivals like Alo Yoga.
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ArticleAuthentic Brands bets big on TikTok Shop expansion
Authentic Brands Group selects Pattern to manage TikTok Shop and optimize marketplace operations for 50+ global brands.
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ArticleFrench non-profit launches €15m circular VC fund
Paris-based Makesense has closed the first round of seed II at €15 million for circular-economy ventures, aiming for €25 million total to back startups that reduce waste and promote inclusion.
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ArticleXXIO and VESSEL unveil exclusive ladies’ golf set
XXIO teams up with VESSEL to offer an exclusive ladies’ golf package featuring premium clubs and a luxury bag—just in time for the holidays.
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ArticleWFSGI partners with Worldly on ESG intelligence tools
WFSGI and Worldly announce a partnership to equip sporting-goods companies with enhanced supply-chain sustainability intelligence, offering free platform access and training for new users
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ArticleEU MEPs urge suspending non‑EU platforms over legal breaches
MEPs criticize sluggish EU Commission investigations into non‑EU platforms, urging that temporary suspensions—not last‑resort measures—be applied in systemic breach cases including Shein.
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ArticleTemu’s Europe HQ raided by EU regulators
EU regulators raided Temu’s Dublin headquarters on December 10 as part of a foreign-subsidy investigation. The action intensifies pressure on China-backed low-cost platforms operating in Europe.
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ArticleNew Paris hub to scale repair revolution
United Repair Centre (URC) will open its third European repair hub in Paris in February 2026, backed by €3.2 million in impact investment and support from the City of Paris.
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News briefsAdidas, Harden unveil Harden Vol 10 signature sneaker
Adidas and James Harden reveal the Harden Vol 10 “Imma Be a Star,” celebrating a decade-long partnership with premium performance and lifestyle design.
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News briefsSpain creates Sports Executive Committee
Spain’s PM Pedro Sánchez announced a Sports Executive Committee uniting Olympic and Paralympic bodies under one inclusive national sport model.
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News briefsFitasy unveils custom-fit 3D-printed shoes
Fitasy debuts patent-pending tech for custom-fit 3D-printed shoes using smartphone scans, aiming to improve performance and sustainability.
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News briefsNFL, Fear of God unveil luxury fanwear
The NFL and Fear of God have unveiled a premium team and NFL shield apparel collection, blending archival varsity style with 90s luxury.
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News briefsMilan exhibition traces Olympic history
A new Milan exhibition explores 3,000 years of Olympic history, featuring ancient artefacts alongside memorabilia from modern sporting legends.
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ArticleSuperCircle raises $24M for circular tech
SuperCircle raised $24M to scale its AI-powered textile recycling platform, supporting circularity for apparel and footwear brands.
