After completing its share repurchase program for the year, Adidas says it has proceeded to cancel 8,316,186 shares held in treasury, reducing the share count from 200,416,186 to 192,100,000. In its second tranche of the program, which ran from Oct. 18 to Nov. 25, the company bought back 1,619,683 shares for a total amount of €450 million, corresponding to an average purchase price of €277.83 per share. Adding €1 billion spent to repurchase 3,471,205 shares during the third quarter, plus a dividend payment of €585 million made in May, Adidas says it has returned nearly €1.6 billion to its shareholders this year. As part of its “Own the Game” business plan, the company plans to distribute between €8 billion and €9 billion to its shareholders until 2025 from its expected cash flow. In addition to this, it plans to give them the majority of the proceeds from the sale of Reebok, which should take place in the first quarter of 2022.

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