Adidas partners with descendants of its founder

Adidas is going back to its family roots in striking a partnership with Legacy of Adi Dassler (Lead for short), an investment platform and a growth accelerator for sports-related start-ups launched in 2016 by four descendants of the late Adi Dassler, who founded Adidas in 1949. They are Horst, Klaus ...

if you are already a subscriber of SGI Europe.

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.