Adidas has leased the equivalent of 9,940 square meters of office space in downtown Los Angeles, according to The Wall Street Journal, apparently to establish a hub for its basketball operations in the U.S., which are currently still based at the company’s North American head office in Portland, Oregon. The move would follow the appointment of Jerry Lorenzo, the founder of the Fear of God’s brand of streetwear, as head of Adidas’ basketball division in December 2020. The new office space in Los Angeles is located near the Crypto.com Arena sports complex, formerly known as the Staples Center, where the Los Angeles Lakers, Clippers and Sparks play their basketball matches. It’s also the venue where the Los Angeles Kings play ice hockey.

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