The Carlyle Group, a former investor in Golden Goose and Supreme, is acquiring a majority stake in END., a British online retailer for sneakers and other streetwear, lifestyle and personal luxury products; Carlyle is buying the shares from the founders of END, Christiaan Ashworth and John Parker, who will keep a “significant” minority stake and continue as joint CEOs of the company, and from Index Ventures, which is divesting its entire minority stake.

The price of the of the acquisition has not been revealed, but according to Bloomberg, it values END. at more than £750 million pounds (€867m-$1.03bn). In the year to March 31, 2020, END. generated revenues of £170 million pounds (€197m-$234m), up by 27 percent year-over-year, of which 65 percent related to sales made outside of the U.K.. The net profit grew by 20 percent to £26 million (€30.2m-$35.8m)

Like Supreme, which has been gobbled up by VF Corp. with a high valuation of $2.1 billion, END. likes to engage in collaborations with major sports brands such as Adidas, Nike and Champion. One of the latest is a duo of END. X Adidas “German Engineering” sneakers, which pays tribute to German excellence in the automotive sector. It follows up on the release of a “Friends & Forum” collaboration with Adidas late last year. Its website,, offers shoes as well as clothing, accessories and gift items. It claims that new products are added daily.

The company partners with more than 500 designers and brands. Founded in 2005, END. is headquartered in Newcastle, England. It employs over 650 people in the U.K. and ships to over 100 countries worldwide. Carlyle said that it will support the expansion of END. in the U.K. and the rest of the world.