The German Melchers Group, which has more than 50 brands from various industries under its umbrella, has reorganized its apparel segment. Its Scoretex subsidiary will serve as the “Home of Brands” for all four of the group’s sports brands. In addition to the labels Venice Beach and Curvy Fit by Venice Beach, which were previously part of Scoretex, the portfolio now also includes the Joy and Hot brands, which are managed separately by Joy Sportswear. The aim of the merger is “to work in existing markets more efficiently in future and to open up and develop potential new markets with profiled formats more consistently,” said the Melchers Group. A more fashion-oriented sportswear label, Elbsand, will be spun off from Scoretex and will operate as an independent firm run by Matthias Orth, the former managing director of Scoretex. Reiner Unkel, who previously ran Basler and Ludwig Beck, was appointed as the new chief executive of Scoretex on Sept. 1. He will work together with Bernhard Helfrich, chief sales officer, and Florian Weininger, chief financial officer, who previously worked for Joy.