Brand Finance, the international brand valuation and strategy consultancy headquartered in London, said that Lionel Messi’s departure could decrease FC Barcelonas brand value by 11 percent. This means that the departure of the Argentinean star could cost the club €137 million off its 2021 valuation of €1,266 million. Barcelona ranks behind Real Madrid, which boasts a brand value of €1,276 million, according to Brand Finance’s Football 50 2021 report. With a brand value down to €1,129 million, Barcelona could slide down to third place in this ranking behind Manchester United (brand value of €1,130 million). Brand value is calculated based on the proportion of revenues that is attributable to the brand. Messi’s departure is expected to have a direct adverse impact on Barcelona’s future sponsorship income, merchandise sales, and matchday revenue. Diminished fan perceptions and the risk of a shrinking club’s global following could further contribute to a drop in Barcelona’s brand value, Brand Finance explains. Lionel Messi has since joined the French club of Paris Saint-Germain (PSG) in a two-year contract with an option for a third year. He will reportedly receive €41 million a year, partly paid in cryptocurrency. Fortunately for Nike, the Barcelona and PSG clubs are both sponsored by the Swoosh.

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