Puma added two more production lines to its footwear factory in Argentina last month, in addition to the three lines that it had incorporated there earlier this year, in order to raise its annual capacity from 1.4 to 2.4 million pairs. Located at La Rioja, the plant is run by Unisol, the company controlled by Puma that distributes its products in Argentina. Reportedly, the economic situation in the country had led Unisol to shut down a factory in Argentina in 2017 and another one in 2019, and to instead import the products from the Far East. The new investment can be viewed as an example of the moves that Puma’s management is considering to make shoes close to its main markets in reaction to the current disruption of the supply chain. Reportedly, Argentina has been lately the biggest market in Latin America for Puma, but the company declines to comment on this.

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