According to CMDsport, RocRoi of Catalonia has acquired a majority stake in UR Pirineos of Aragon, which offers both all manner of outdoor activities (rafting, paintball, climbing, etc.) and training in them (rescue operations included). The move should turn RocRoi into the largest purveyor of adventure sports in southern Europe. It also advances the company’s dual plans to establish a digital sales platform for other companies to use – it has told CMDsport that it hopes to become the Nike of sports tourism and become the leading trainer of technical specialists in outdoor sports. For the second objective, RocRoi will be setting up a database of outdoor and water-sports professionals and working on digitalizing the sector.

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