The loss of a major distribution contract for New Balance in France, the Benelux countries and Germany and the crisis linked to Covid-19 have led Groupe Royer of France to start discussions with its staff about the dismissal of about 200 of its 500 employees. The loss of the contract, which was generating annual sales of more than €150 million, will not be offset by a recent new French distribution deals for Ellesse footwear, which will be followed by the distribution of Canterbury and Diadora, starting with the spring/summer 2021 season. Royer, which previously lost a license for Converse, is still marketing the products of Umbro and Everlast in France, in addition to its ownership of a rugby brand, Hungaria, and of major footwear brands such as Kickers, Charles Jourdan and Kélian. It reportedly made a total turnover of around €300 million in 2019.