All New Balance articles

  • News briefs

    New Balance signs up Raheem Sterling


    New Balance has announced a new multi-year sponsorship deal, on and off the pitch, with Raheem Sterling who will become a new global face of the brand. The 26-year-old football star, who plays for Manchester City and the England national team, will wear special New Balance Furon ...

  • Mathias Boenke

    Mathias Boenke will lead New Balance EMEA


    Returning to New Balance after a dynamic journey on the other side of the fence at Intersport , Mathias Boenke has been appointed as senior vice president of the American sports brand for the EMEA region, starting in June. Based at New Balance EMEA ’s office in Amsterdam, ...

  • News briefs

    New Balance introduces the eco-friendly Vision Racer ReWorked


    New Balance has launched the Vision Racer ReWorked , the latest release of the New Balance Jaden Smith Vision Racer collection, in partnership with the American actor and activist Jaden Smith . The new Vision Racer ReWorked is made with a mix of recycled materials. The upper ...

  • Article

    New Balance announces commitments and partnerships to promote sustainability


    New Balance has announced a range of initiatives and strategic alliances designed to help support climate goals and create a healthier planet, joining other sports companies in this kind of endeavours. As part of its overarching Responsible Leadership strategy, which aims at a low-carbon future with a holistic ...

  • News briefs

    New Balance hires Teddy Santis as creative director of its Made in USA collection


    New Balance has announced the appointment of Teddy Santis , the founder of Aimé Leon Dore , as creative director for its Made in USA line of sneakers. The first Santis-designed products from his new multi-year deal with New Balance are expected to drop in 2022. Aimé Leon ...

  • Article

    Unmade expands collaboration with New Balance to teamwear


    A London-based software company, Unmade , is expanding its collaboration with New Balance Team Sports from footwear to team clothing in the U.S. A spokeswoman for New Balance says there are no plans to implement the project in Europe, but we find it interesting enough to report about it. ...

  • News briefs

    New Balance and Stone Island collaborate again in footwear


    New Balance Athletics and Stone Island, an Italian sportswear brand recently acquired by Moncler , are joining forces to kick off what they have described as “a long-term relationship.” The first New Balance x Stone Island shoes are set to drop later this year. The partnership was first ...

  • News briefs

    ​New Balance launches a new performance face mask


    New Balance has released a new reusable face mask, specifically intended for fitness and performance activities. The New Balance Active Face Mask features three layers of a breathable fabric that is a mix of polyester, polypropylene and spandex. Its design helps to keep the mask away from the ...

  • News briefs

    New Balance signs up its first female Middle Eastern brand ambassador


    New Balance has signed up Ascia Al-Faraj , the U.S.-Kuwaiti influencer, as the brand’s newest regional ambassador. Al-Faraj is New Balance’s first female brand ambassador from the Middle East. She will feature as the new face in the brand’s collective campaign for the New Balance NB collection . The ...

  • News briefs

    New Balance adds 19-year-old footballer to its athlete roster


    New Balance has announced Bukayo Saka as the newest addition to its athlete roster. Saka, who is just 19 years old, plays for Arsenal in the Premier League and for England’s national team. He won his first England cup in October 2020. The young talent will ...

  • Article

    New Balance will sponsor AS Roma, Castore in talks with Lazio and Napoli


    After months of speculations about who would replace Nike as the kit supplier of AS Roma , the Italian football club has finally confirmed New Balance as its new sponsor, starting in July. The three-year deal between the Rome-based club and New Balance will start in the 2021/22 ...

  • News briefs

    New Balance wins a $3.9m lawsuit against a Chinese copycat


    New Balance has won another trademark lawsuit in China against New Barlun , a footwear maker based in Fujian, and its distributor Shanghai Shiyi Trade . The Shanghai Huangpu District Court awarded New Balance 25 million renmimbi (€3.2m-$3.9m) in damages on Jan. 5. According to the Financial Times , ...

  • Article

    Jean-Pierre Petit quits Royer


    Jean-Pierre Petit , a seasoned French executive who previously worked for Nike and Wolverine Worldwide at a European level, is leaving Groupe Royer , a big multi-brand French footwear group, as part of a major reorganization , which has not yet been entirely finalized. The reason for his departure ...

  • News briefs

    New Balance plans to close Boston factory


    New Balance Athletics plans to shut down its factory in Boston’s Brighton neighborhood. The move will affect 63 workers effective Feb. 5, 2021, according to a regulatory filing that was recently sent to the Massachusetts labor department. The plant is located in the same neighborhood as the company’s headquarters. ...

  • News briefs

    New Balance changes distributor for Romania and Bulgaria


    Startline , the Greek distributor of New Balance , will also be responsible for Romania and Bulgaria from Jan. 1, taking over the role from the brand’s Turkish distributor, NBI Giyim . The company says that Startline has done a good job for the brand by creating a strong omni-channel ...

  • News briefs

    New Balance may replace Nike as AS Roma’s shirt supplier


    According to reports in the Italian newspaper La Stampa , New Balance will take over from Nike as the kit sponsor of AS Roma , the Italian Serie A football club. The new four-year deal, which would start in the 2021/22 season, is now awaiting final approval from ...

  • News briefs

    Royer will have to trim its staff


    The loss of a major distribution contract for New Balance in France, the Benelux countries and Germany and the crisis linked to Covid-19 have led Groupe Royer of France to start discussions with its staff about the dismissal of about 200 of its 500 employees. The loss ...

  • top-10-athletic footwear brands
    Infographics & Data

    Ranking - The top 10 athletic footwear brands


    This exclusive chart shows the leading international footwear brands, including Nike, Adidas, Skechers, VF Corp., New Balance, Puma, Asics. Ranking by Revenue and by %-growth vs last year. This is exclusive data and analysis for Premium Members.

  • News briefs

    New Balance rolls out new concept store in Tokyo


    New Balance has introduced the T-House , a new concept store in Tokyo that is inspired from traditional Japanese tea houses. The two-story space, designed by T sunemu Nagasaka , features a medley of wooden fixtures, made with repurposed frames that were taken from a 122-year-old warehouse in Saitama. ...

  • Article

    New Balance to be in control of all of Western Europe


    New Balance will control the distribution of its products all over Western Europe from next year. It has just announced the termination by next Jan. 1 of an important agreement with Groupe Royer , which has been covering its domestic French market as well as Germany and the Benelux ...