Skechers acquires Scandinavian distributor

2023-04-28T14:56:00+01:00

Skechers has signed an agreement to acquire its existing Scandinavian distributor, Sports Connection Holding ApS. Sports Connection’s business includes 58 existing Skechers retail locations, several e-commerce solutions and more than 1600 wholesale customers. The company was established in Denmark in 1994 and has been Skechers’ exclusive distributor in the Nordic countries since 2005. It is now becoming a wholly-owned subsidiary of Skechers. It will be primarily responsible for the brand’s continued growth in the Nordic countries of Denmark, Finland, Norway, Sweden, Greenland and the Faroe Islands. Skechers will continue operating from its former Sports Connection offices and showrooms in Finland, Norway, Sweden and Denmark, where its Nordic headquarters are in Esbjerg. Peter Jørgensen, CEO of Sports Connection, will now serve as country manager for Skechers in all Nordic countries.

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