Headquartered in Girona, Spain, TradeInn generated revenues of €554 million in 2024, making about 85 percent of its sales abroad. It first crossed the half-billion mark in 2023.

Apollo Funds, managed by the US firm Apollo Global Management (market cap of $83bn), has acquired a 30 percent stake in TradeInn from Suma Capital and other minority shareholders. Suma purchased its stake in 2015.

TradeInn’s founder and CEO, David Martin, is retaining his current stake and will “continue to play a key role in the company’s strategic development,” according to Suma Capital’s statement. Martin’s stake amounts to the remaining 70 percent and is under the control of his firm Didavid Management.

Headquartered in Girona, Spain, TradeInn generated revenues of €554 million in 2024, making about 85 percent of its sales abroad. It first crossed the half-billion mark in 2023.

The company sells 3.5 million products from 12,500 brands in 18 sports disciplines to customers in some 190 countries.

About a year ago, Expansión, citing anonymous sources, was reporting that Decathlon had presented to Martin and Suma an offer to buy a majority stake in TradeInn. An apparent obstacle to the deal was Martin’s desire to retain control of company management.