The Girona-based online sporting goods retailer continues its international expansion, backed by Apollo Global Management.
Tradeinn’s revenues for full-year 2025 reached €585 million, up 5.6 percent from FY24’s €554 million. As Diffusion Sport and others report, the Spanish retailer generated 85 percent of sales abroad, shipping some 9.2 million parcels to 190 countries. Most of this traffic (8.5m parcels) issued from its warehouse in Celrà (Girona), the rest from its warehouse in Germany.
“Our development reflects a solid model based on specialization, direct distribution and the trust of millions of athletes all over the world,” explains David Martín, Tradeinn’s Executive Director and founder. “Our priority is to keep investing in technology, logistics and artificial intelligence in order to reinforce our competitive agility, optimize our operational processes and get ahead of new consumer habits. In 2026 we are confronting a new stage of international consolidation with an ever more specialized and differentiated value proposition.”
Apollo Global Management (New York), through Apollo Funds, acquired 30 percent of TradeInn in July 2025. This was the full minority stake of Suma Capital (Barcelona), held for a decade – during which, according to Suma, TradeInn increased its sales tenfold and expanded its warehouses by more than 30,000 square meters. Founder Martin retained his majority stake, of about 70 percent.
Apollo paid about €200 million, giving TradeInn an implied valuation of about €700 million.
About Tradeinn
Headquartered in Girona, TradeInn carries some 3.5 million products from some 12,500 brands, divvying them up into 18 sports categories. It serves as the official distributor of thousands of brands, having signed contracts directly with manufacturers.
