Decathlon is participating in the EU’s Green Consumption Pledge Initiative, a voluntary cooperation with businesses to complement regulatory actions aimed at increasing sustainability in production and consumption. It is the first initiative to be launched in the framework of EU’s New Consumer Agenda, announced in November 2020, which intends to strengthen “consumer resilience for sustainable recovery.” The pilot phase of the Green Consumption Pledge Initiative was launched by the European Commission on Jan. 25, and the French sporting goods retailer was among the first companies to announce that it would join. Companies interested in participating in the pilot phase of the initiative may do so until March 31.