After successful pilots in schools in London and Birmingham, UKactive Kids and Nike have announced the England-wide roll out of Active School Hero England, a campaign to recognize primary school staff who inspire physical activity among schoolchildren. The Active School Hero Award is backed by Richard Whitehead, a Team GB Paralympic champion, and by a British 400m hurdler and Olympics hopeful, Jessie Knight. The award, which is now going into its third year, will expand from its previous focus on London and Birmingham to all nine regions of England. Any adult can nominate one or more Active School Hero via activeschoolhero.com. The overall winner will be announced at a special ceremony in July. According to a poll conducted during the Covid-19 pandemic by UKactive and Savanta ComRes, a market research consultancy, 78 percent of parents estimate that their children are doing less than 60 minutes of moderate-to-intense physical activity every day, contrary to recommendations by the country’s Chief Medical Officer. Furthermore, 11 percent of U.K. parents reported that their children had been getting no physical activity at all. The closing of schools and leisure facilities during the pandemic has brought about a 16 percent drop in participation in activities such as team sports, running and swimming.