On behalf of its Nike, Jordan and Converse brands, Nike has pledged to invest $40 million over the next four years in organizations working in social justice, education and economic empowerment. The company announced on June 5, for starters, that it would be conferring three grants of $1 million to the NAACP Empowerment Programs, the NAACP Legal Defense and Educational Fund (LDF) and Black Girls Code respectively. The first of these organizations provides local services in job training and education. The LDF – founded by the first black Supreme Court Justice in the U.S., Thurgood Marshall – engages in litigation and advocacy in civil rights cases that hinge on race. Black Girls Code supports “women of color” seeking to enter science, technology, engineering and medicine (STEM). Converse has pledged $100,000 each to the LDF and the Equal Justice Initiative.
In addition, Nike will be continuing its contributions to the Jackie Robinson Foundation, PeacePlayers and the National Civil Rights Museum of Memphis, Tennessee. The Jordan Brand and Michael Jordan made a pledge of their own: $100 million over 10 years to support programs for black Americans in the three areas of social justice, economic justice, and education & awareness. The NAACP Legal Defense and Educational Fund (LDF) and the Formerly Incarcerated & Convicted People and Families Movement (FICPFM) will each be receiving $1 million, Black Voters Matter $500,000. Jordan will continue to support its Jordan Wings Program, which supports education and mentorship for black youth.