Pentland Brands reports that it is supporting Lendwithcare, an initiative intended to help entrepreneurs in emerging markets to set up or expand their businesses through microloans. When the loans are repaid, the funds are returned and used to support the anti-poverty programs conducted by CARE International in 87 countries. Pentland employees in Europe, Asia, Australia and the U.S. select the entrepreneurs who are eligible for support, focusing on the footwear and apparel industry. So far, the parent company of Berghaus, Speedo and other brands has provided this kind of loans to 81 entrepreneurs with a total of 31 loans, creating 24 new jobs. Noting that it is a fourth-generation family-owned company, Pentland mentions as an example of this action its support for the Glorius Group, a group of five women in Zambia involved in small-scale businesses including second-hand clothes. In 2020, Lendwithcare allocated 135,000 loans worth a total of £4.5 million (€5.2m-$6.2m).