One year after launch, Syre has partnered with three big brands to produce reused polyester in a circular approach.
Syre, the textile impact company hyperscaling textile-to-textile recycling, has announced its first major partnership with Gap, Houdini and Target as part of its commercial launch. Syre said that the three Launch Partners* will play a critical role in bringing circular polyester to the broader market, accelerating adoption, and shaping the future of the textile industry.
Syre was launched in March 2024 to decarbonize and reduce waste in the textile industry by setting up textile-to-textile plants producing circular polyester across the globe, reducing CO2e emissions by up to 85% compared to the production of oil-based virgin polyester.
The company has announced its first “blueprint” plant in North Carolina, US, which will be operational in 2026 and produce up to 10,000 metric tons of circular polyester yearly.
“Our three partners are truly front runners, understanding the need to secure capacity of a scarce resource to be,” said Dennis Nobelius, CEO Syre. “As we embark on the next phase of scaling at speed, we’re confident that these collaborations will not only bolster commercial success but also help redefine the industry and drive the urgent shift towards true circularity.”
Recent market research conducted by Syre and McKinsey showcases a 10-12 million tons expected annual supply-demand gap for textile-to-textile recycled polyester by 2030. Brands across textile-heavy industries have committed to bold circularity targets and regulations will accelerate demand for circular materials, also phasing out the established solution for recycled polyester (bottle-to-fiber) which is not circular.
“We’re proud to be among the first to support Syre’s innovative textile solutions. This partnership enables us to accelerate our progress toward realizing a more circular fashion industry,” said Dan Fibiger, Vice President of Global Sustainability at Gap Inc. “Our ambition to utilize 10,000 metric tons per year of Syre’s recycled polyester chip is not only an innovation that we feel will resonate with our customer, but it is an important lever for Gap Inc. in our efforts to bridge the climate gap.”
*Syre´s three Launch Partners
Gap America’s largest specialty apparel retailer, with a partnership with Syre to use 10,000 metric tons of recycled polyester yearly, marking a significant step in its commitment to integrate more sustainable materials across its portfolio, which includes the Old Navy, Gap, Banana Republic, and Athleta brands.
Houdini A technical outdoor brand and trailblazer in circular innovation, with a goal to have a fully circular and waste-free ecosystem in place by 2030 and for textile-to-textile recycled fibers to re-emerge as their main polyester source. Houdini has committed to sourcing 50 percent of polyester usage from Syre for three years.
Target A Minneapolis-based retailer that operates nearly 2,000 stores and Target.com, with a commitment to design 100 percent of its owned-brand products to be circular by 2040. As part of this commitment, Target is partnering with Syre to incorporate textile-to-textile recycled polyester into a selection of the company’s owned-brand products.
