All Gap Inc. articles
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News briefsGap appoints Nike veteran Maggie Gauger as CEO of Athleta
Gap has named Maggie Gauger as global brand president and CEO of its women’s activewear brand Athleta
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ArticleSyre partners with Target, Houdini and Gap to produce reused polyester
One year after launch, Syre has partnered with three big brands to produce reused polyester in a circular approach.
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ArticleThe Gap ‘increasingly confident’ in Athleta’s trajectory
Third quarter net sales at Athleta rose by 4 percent year-over-year to $290 million as comparable sales increased by 5 percent for the period ended Nov. 2. As expected by parent Gap Inc., the segment’s return to positive comparable sales was attributed to new products and marketing resonating with customers. ...
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News briefsMalbon Golf appoints former Nike exec as first-ever CEO
The search for Malbon’s first CEO took a year, according to a WWD report.
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News briefsAthleta continues broadening customer base as Q2 sales dip slightly
Gap Inc. anticipates Athleta’s sales rebound in H2, despite a slight Q2 decline, with improving margins and successful marketing campaigns fueling growth.
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News briefsAthleta introduces new experiential fitness series for women in the US
Athleta, a brand of Gap Inc., announced a new experiential fitness series for women, Move with Athleta, beginning Nov. 16 in New York City and continuing through 2024 in cities across North America, including Los Angeles, Miami, Boston and San Francisco. The series is rooted in Athleta’s ...
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News briefsAthleta to get new CEO
Chris Blakeslee is to be the new President and CEO of Athleta as of Aug. 7, parent company Gap Inc. has announced. Blakeslee has most recently served as President of sister companies Alo Yoga and Bella+Canvas since 2017. Under Blakeslee’s leadership, Alo Yoga focused on a fashion-forward approach to wellness, ...
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News briefsAthleta brand now available in the U.K. on next.co.uk
Sports and activewear brand Athleta is now shoppable in the U.K. and Ireland via Gap Inc.’s joint venture with Next. Athleta offers 100 styles ranging from joggers and sweat tops to shorts, sports bras, leggings, tank tops and waterproof outerwear on next.co.uk. Gap acquired Athleta in 2008. The joint venture ...
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News briefsGap Inc. reports drop in sales across brands, Athleta CEO steps down
Alongside reporting its fourth quarter and fiscal year (ended Jan. 28, 2023) results, Gap Inc. has announced several changes to its executive leadership teams across its daughters Old Navy, Gap, Banana Republic and Athleta. First and foremost, Mary Beth Laughton, president and CEO of Athleta, left the DTC retailer on ...
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News briefsRenewed speculations about an Athleta spin-off from Gap
A recent report by Forbes has suggested, based on a comment by a Credit Suisse analyst, that the chances for an Athleta spin-off have risen “significantly” following the departure of Sonia Syngal, Gap Inc.’s former CEO. Syngal suddenly resigned effective immediately July 11 as Gap struggles with declining sales. She ...
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ArticleSaysh secures $8m in funding from Gap's Athleta and others
Consumer-focused fund IRIS and Gap Inc.’s performance lifestyle brand Athleta have led an $8 million Series A funding round for startup sneaker and lifestyle company Saysh. Other investors in the funding round include the 50-percent female early-stage team at Redpoint Ventures, a venture capitalist that has successfully invested in companies ...
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News briefsAthleta launches new interactive wellness platform
Athleta, currently the best-performing brand in the Gap Inc. portfolio, has launched AthletaWell, a new online platform designed to build loyalty, engagement and a female community. In its marketing mission, the San Francisco-based company sees itself as a brand with a mission of empowering women and girls. The new platform ...
