All Decathlon France articles
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ArticleDecathlon France raised revenues, focused on circularity in FY23
Decathlon France generated €4.752 billion (VAT and other taxes included) in full-year 2023, according to its year-end round-up. This represents a rise of 1.24 percent from 2022 and of 22.52 percent from 2019, the year before the lockdowns. France accounted for about a quarter of Decathlon’s worldwide sales, which, by ...
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News briefsDecathlon employees in France demand higher wages
Several dozen employees of the sporting goods chain manifested on Jan. 14 in front of some of the retailer’s stores in France to demand better wages following a strike call by CFDT, one of France’s major confederations of trade unions. The strike date coincided with the first Saturday of the ...
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News briefsDecathlon supports new chair in ecodesign in France
Decathlon France has partnered with École Nationale Supérieure des Arts Décoratifs (ENSAD), a Paris-based art and design grande école, to launch a new “Chair in Ecodesign and Creation.” The chair, at the crossroads of research and practice, will support the development of sustainable solutions in the fields of leisure, sports ...
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News briefsFirst Decathlon Contact opens in Roubaix
Decathlon is testing a new store format called Decathlon Contact in the French city of Roubaix. The store, located 100 meters from the Roubaix Grand Place metro station, was opened on Oct. 5. Similar to the Decathlon City concept, which is also designed for city centers, Decathlon Contact stores have ...
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News briefsDecathlon partners with Chantelle on lacey running bra
Decathlon France has teamed up with Parisian lingerie company Chantelle and Noyon Dentelle, a Calais-based lacemaker, to create an elegant exercise bra for Decathlon’s running brand Kalenji. The idea is to offer women a product that merges their intimate and sportswear wardrobes. All the bras have been manufactured in Chantelle’s ...
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News briefsDecathlon France promotes physical activity in its stores
Decathlon France has launched the 27th edition of Vitalsport, its initiative to encourage people of all ages and abilities to participate in sports. Vitalsport will launch in 124 French stores this September. The event, which is free and open to all, brings together local sports players and visitors, offering the ...
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News briefsDecathlon and Intersport setting up recycling bins
Decathlon and Intersport are setting up bins in their stores in which customers can deposit used sporting goods (textiles excluded), for recycling or other secondary use, according to the French financial paper Les Echos. Both retailers have joined the network of a non-profit organization called Ecologic, and their full system ...
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News briefsDecathlon France has selected a new CEO
Source: Decathlon Bastien Grandgeorge is to become CEO of Decathlon France. The change will occur on Oct. 1, at the end of the term of co-CEOs Arnaud Gauquelin and Fabrice Lisardi, who will be taking up other posts in the company. Grandgeorge has been working his ...
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News briefsDecathlon increases investment in Quadient parcel lockers
Decathlon France began equipping 62 of its stores with Quadient parcel lockers in 2015. The lockers, where merchandise ordered online is deposited for pickup, are additional customer service. The success of the lockers, tested and certified by the retailer’s teams, has led the sports retailer to expand the partnership, resulting ...
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News briefs
Decathlon partners with the French Handball Federation
Decathlon has become the official distributor of the French Handball Federation (FFHandball). Decathlon will sell FFHandball merchandise and branded equipment in its physical and e-commerce stores. In 2021, FFHandball had 335,000 registered members. The new partnership is meant to promote the sport and attract new participants.
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News briefsDecathlon launches campaign to ‘democratize’ sport
Decathlon is launching a new television and digital marketing campaign in line with two of its slogans – which translate to “Sport makes the world better” and “Get sport moving.” Devised by Havas Media and the BETC advertising agency, the campaign aims to “democratize” sport. Spots of 30, 40, and ...
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ArticleRevenues up by 18% at Decathlon France, up 21% globally
While global sales reach a new record with €13.8 billion in 2021, France remains the most important market for Decathlon.
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News briefs
Decathlon partners with Captain Wallet for loyalty cards
Decathlon France is partnering with Captain Wallet on a mobile solution that allows customers to access their loyalty card directly via the wallet mobiles on their smartphone. Until now, this was only possible through the customer’s account page on the Decathlon website.
