Decathlon France has teamed up with Parisian lingerie company Chantelle and Noyon Dentelle, a Calais-based lacemaker, to create an elegant exercise bra for Decathlon’s running brand Kalenji. The idea is to offer women a product that merges their intimate and sportswear wardrobes. All the bras have been manufactured in Chantelle’s facilities in Epernay, France. The new bra will be available from Sep. 5 on decathlon.fr for €75.
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