Diadora has reopened a production line at its factory in Caerano di San Marco, near Montebelluna, to make a “made in Italy” line of high-end sneakers in collaboration with leading sneaker stores. The goal is to reach an annual output of about 100,000 pairs. The plant has been closed for 15 years. Some workshops in the area are planning to do the same for other brands. Diadora belongs to LIR, the same holding company that controls Geox. The Italian athletic footwear brand, which has moved into lifestyle footwear in a big way, is run by Enrico Moretti Polegato, son of Geox' chairman and major shareholder of LIR.

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