All Digitalization articles
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ArticleDigitalization is key for 85% of European SMEs, but gaps in tech adoption
Digitalization is a powerful growth lever in today’s economy, but companies are not always up to speed with technological developments, especially small and medium-sized enterprises (SMEs). According to new research from Sage, 85 percent of European SMEs consider digital tech as a key element to their growth ...
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News briefsIntersport Germany strengthens digitalization strategy at management level
Source: Intersport Katja Burkert Katja Burkert, head of the IT department at Intersport Deutschland eG, will be appointed to the management board of Intersport Digital GmbH, the buying’s digital unit that develops and successfully implements the digital and data-driven business models as part of the omnichannel strategy, ...
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News briefsWCO and UNCTAD strengthen cooperation to enhance supply chain digitalization
The World Customs Organization (WCO)’s secretary general, Kunio Mikuriya and his homolog at the United Nations Conference on Trade and Development (UNCTAD), Rebeca Grynspan, signed a Memorandum of Understanding (MoU) on Oct. 4 that aims to improve supply chain digitalization and data sharing for global trade industries. The MoU, which ...
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News briefs
Asics and Zwift join forces on digital running experiences
Asics and Zwift have announced a partnership on the development of inspiring running experiences to help runners achieve their goals. These experiences will include an in-game run training program, scheduled to be released in June of this year. Runners will train on the Zwift platform with avatars resembling Asics athletes. ...
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News briefs
Garmin partners with Intermap on innovative golf applications
Garmin has signed a worldwide multi-year joint development agreement with Intermap Technologies, a company specializing in geospatial content development and intelligence solutions, headquartered in Denver, Colorado. Intermap’s proprietary 3D, high-resolution NEXTMap Digital Terrain Model (DTM) will enable Garmin to deliver precise terrain information for 42,000 golf courses around the world. ...
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News briefsAthleta launches new interactive wellness platform
Athleta, currently the best-performing brand in the Gap Inc. portfolio, has launched AthletaWell, a new online platform designed to build loyalty, engagement and a female community. In its marketing mission, the San Francisco-based company sees itself as a brand with a mission of empowering women and girls. The new platform ...
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News briefsAS Roma signs €36 million product partnership to support DigitalBits blockchain
AS Roma and U.S. fintech Zytara Labs have signed a three-year exclusive product partnership worth €36 million with the support of the DigitalBits Foundation (formerly XDB Foundation). The partners plan to use the DigitalBits blockchain to create official ASR blockchain-based digital assets, establish the digital assets as new purchasing methods, ...
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News briefsPeloton develops rhythm-based video game workout
Peloton is in the final testing stages of a new application that explores the intersection of fitness and gaming, the company said in a press release. The new game, called “Lanebreak,” is designed to “provide a greater variety of workout options to members beyond instructor-led classes,” said David Packles, senior ...
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News briefs
ANWR Group to offer online seminars to help retailers
The ANWR Group, the international cooperative of independent retailers based in Mainhausen, Germany, that controls Sport 2000 and other franchised chains in various countries, estimates that orders for the next season will be around 30 percent below the average volume of the past years. For this reason, ANWR recommends its ...
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News briefs
WFSGI proposes task force for digitalization of product labels
In a letter to its members, the World Federation of the Sporting Goods Industry (WFSGI) has announced the creation of a “Digitization of Product Information” task force, co-chaired by Decathlon and VF Corporation and aiming to promote digital labelling and best practices within the sporting goods industry. On the basis ...
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News briefs
Technogym introduces new on-demand content platform
Technogym, the Italian specialist in fitness equipment, has announced the launch of a new on-demand content platform that offers a personalized training experience. The platform is accessible live and on-demand, on Technogym’s equipment consoles and through the company’s Mywellness app. Alongside Technogym’s content library, users will be able to access ...
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News briefs
Garmin falls victim to cyber attack
Garmin confirmed that the company was the victim of a cyber attack on July 23 in which some of Garmin’s systems were encrypted by outsiders, resulting in a significant failure of the company’s popular fitness tracking services. The German news site Spiegel Online reported indications that the company was attacked ...
