Product & Marketing

Peloton develops rhythm-based video game workout

2021-07-27T10:03:00

Lanebreak_-_Gameplay_-_1

Peloton is in the final testing stages of a new application that explores the intersection of fitness and gaming, the company said in a press release. The new game, called “Lanebreak,” is designed to “provide a greater variety of workout options to members beyond instructor-led classes,” said David Packles, senior ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.