Adidas is resurrecting its five-year-old Confirmed app as a new, updated e-commerce platform filled with story-telling contents. The new app became available in the U.S. last week, and there are reportedly plans to launch it also in China at the end of this year and in Europe next year. In the U.S., it has started by offering the brand’s first collaborative collection with the New York fashion label Noah and a special release of Sean Wotherspoon’s Superearth, accompanied by interviews with influential personalities. Adidas had first launch its Confirmed app in 2015 for the release of the Yeezy Boost 750 sneaker, followed by a launch in certain European countries at the end of 2016. It was then phased out and folded into the more generic Adidas app in 2018.

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