Following on the opening of its first German brand store in Berlin last year, Canada Goose is readying to open its second one in Frankfurt in the coming weeks, corona regulations permitting. The store will span two floors at Frankfurt’s downtown Rathenauplatz and will be the fifth Canada Goose store in Europe. The brand opened its first European location in London in late 2017, followed by stores in Paris and Milan in 2019. All of them are in premium shopping locations, in close proximity to top luxury stores. One of the attractions of the new Frankfurt store will be a ”cold room.” The 7.6-square-meter fitting room will allow customers to test the product in the northern environment for which it is intended. Temperatures in the room drop as low as -25 degrees Celsius, while snow is simulated to create arctic weather conditions in the room and enhance the real-life experience. Just like the brand’s other European brand stores, art and culture from Canada’s indigenous Inuit people are displayed throughout the store to emphasize the Toronto-based brand’s northern heritage.