All Everlast articles
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News briefsEverlast launches mobile fitness app for assisted home boxing workouts
New York-based boxing specialist Everlast is aiming for the home fitness community with the launch of Everlast Fitness, the only platform exclusively dedicated to boxing to date. Users have access to HIIT, cardio, core, plyometrics, strength and boxing workouts within the platform. These can be done with or without equipment ...
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News briefs
Everlast signs up Muhammad Ali’s grandson
Everlast has announced that Nico Ali Walsh has joined the brand’s roster of elite athletes. Ali Walsh is the grandson of Muhammad Ali, who was one of Everlast’s earliest sponsored athletes. The new partnership between the brand and Ali Walsh coincides with the boxer’s debut fight, which will take place ...
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News briefs
Everlast signs up Liam Smith
Everlast has announced a long-term partnership with Liam Smith. The British professional boxer will use Everlast equipment and wear the brand’s new Greatness sportswear range. The athlete, who is 32 years old, was born and raised in Liverpool in a family of boxers. His brothers Paul, Stephen and Callum Smith ...
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News briefs
Everlast announces major pledge to support British boxing
Everlast Worldwide has pledged to sign up 52 British boxing talents in 2021. The move, which the brand has defined as a “historic commitment,” is meant to support the next generation of male and female fighters in British boxing, from grassroots to elite amateur and professional levels. The first athletes ...
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News briefs
Everlast signs licensing deal in the U.S.
SportLife Brands of New York will license the Everlast brand name for a line of underwear, sleepwear, baselayers and thermals for distribution in the U.S., starting with the 2021 holiday season. SportLife develops similar products under license for Nautica, Isotoner, Tahari, Sean John, Umbro, Starter, Head and Disney.
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News briefsEverlast signs ‘The Curse’
Everlast Worldwide, the British fighting sports brand, has signed its first multi-year equipment and apparel sponsorship deal with a female athlete from the U.K., specifically Northern Ireland. The 28-year-old athlete, Leah “The Curse” McCourt, competes in mixed martial arts with Bellator and trains with Conor McGregor’s striking coach, Owen Roddy, ...
