Product & Marketing

Everlast signs ‘The Curse’

2020-12-21T18:05:00

Leah McCourt

Everlast Worldwide, the British fighting sports brand, has signed its first multi-year equipment and apparel sponsorship deal with a female athlete from the U.K., specifically Northern Ireland. The 28-year-old athlete, Leah “The Curse” McCourt, competes in mixed martial arts with Bellator and trains with Conor McGregor’s striking coach, Owen Roddy, ...

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