HanesBrands announced that Richard Mcleod has been named Vice President, Chief Marketing Officer of Global Champion. Mcleod will be responsible for driving Champion’s global brand strategy and omni-channel brand positioning. He joins Champion from Canada Goose where he was the SVP of the brand and responsible for brand evolution, growth, and performance.
Prior to Canada Goose, Mcleod was the VP and GM of Foot Locker Canada where he developed and executed strategic initiatives that delivered growth while inspiring and empowering youth culture. Before being promoted to VP/GM, he was the VP of North America Marketing for Foot Locker Inc. and VP of U.S. Marketing for Footaction.
