All Champion articles

  • Article

    A 3bn goal for Champion’s sales in 2024


    The “Full Potential” roadmap set by Steve Bratspies, who became the CEO of Hanesbrands last summer, calls for Champion to achieve a compound average growth rate (CAGR) of 14 percent in the next three years, taking its annual turnover from about $2 billion this year to $3 ...

  • News briefs

    Champion launches two new sustainable collections of apparel and footwear


    Champion Athleticwear has introduced two new environmentally conscious collections – a range of Natural State Reverse Weave clothing and Rally Pro Earth footwear. The Natural State Reverse Weave product line contains recycled polyester fibers and uses minimally processed and unbleached fabrics, along with all-natural dyes derived ...

  • News briefs

    Champion partners with a gaming brand


    Champion has partnered with HyperX , a gaming division of Kingston Technology , to launch HyperX’ first original apparel collection. The “ GG collection ” – where GG stands for Good Game – features a minimalistic design. The apparel line comprises T-shirts, hoodies, hats and a matching face mask, all ...

  • Article

    Better-than-expected sales for Champion’s parent company


    Hanesbrands , the parent company of Champion USA , saw its revenues for the fourth quarter grow by 2.9 percent to $1.8 billion, led by Champion. The revenues were well ahead of Wall Street’s consensus of $1.6 billion and caused the share price to surge by 25 percent. However, ...

  • News briefs

    HanesBrands wins trademark infringement case in China


    HanesBrands , the parent company of Champion and other brands, has announced that it has received a favorable judgment from the Nanjing Intermediate People’s Court in a trademark infringement lawsuit involving its Champion brand in China. The six Chinese defendants were Hurricane , Chengda , Rainbow Wing , Fuxun ...

  • Article

    Champion’s parent company unveils new strategies


    Hanesbrands , the parent company of Champion USA , is about to take a new direction. After releasing mixed results for the third quarter, the group’s new chief executive, Stephen Bratspies, said it is conducting an in-depth review of its business to develop a growth strategy better tailored to ...

  • News briefs

    Champion launches collection for gamers


    Champion is introducing a new Gamer Collection for e-sports players, or “gamers.” The collection comprises sweatshirts, available as both pullovers and zip-ups, and pants. The sweatshirts feature oversized hoods, specially designed to cover people wearing headsets. The sleeves are also designed for gamers, with a rib cut that ...

  • News briefs

    Champion's Nordic office moves to Stockholm


    Champion ’s head office and showroom for the Nordic countries is moving to the center of Stockholm from its logistics hub at Tyresö. The move follows the appointment a year ago of Klas Ottoson as head of Northern European operations. The former Ralph Lauren executive took the place then of ...

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    Hanesbrands Q2 sales are almost flat from last year, despite the pandemic


    Hanesbrands , the parent company of Champion and other apparel brands, posted revenues of $1.74 billion in the second quarter ended June 27, only slightly down from $1.76 billion in the second quarter a year ago, despite market disruption from the Covid-19 pandemic. Excluding sales of $119 million from ...

  • Article

    Hanesbrands’ results are affected by coronavirus, but protective equipment brings new business


    Hanesbrands , the parent company of Champion , said that its results for the first quarter ended on March 28 were disrupted by the effects of the Covid-19 crisis, with an unprecedented drop in sales and profit in the last two weeks of the quarter. Quarterly sales of $1.32 billion ...

  • News briefs

    Amazon will sell C9 Champion globally


    Champion ’s more affordable C9 Champion line will be available for the first time globally through a dedicated store on the marketplace of Amazon , which has agreed to take the place of the American Target chain of mass market stores. The line sold on Amazon, which reached ...

  • Champion-logo

    Champion’s sales rise by 40%


    Thanks to an expanded product range and wider distribution, Champion’s global sales rose by 40 percent to $1.9 billion in the financial year ended on Dec. 28 excluding the brand’s mass market operations in the U.S., which have been terminated.